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Building

Agency: 
Published/Aired: 
June 2008
Description: 

Outdoor advertisment created by McCann, India for Anando, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCANN ERICKSON, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: PK Anil
Copywriter: Prasad Venkatraman
Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli
Photographer: Shekawat HS

Comments (28)

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Highest Rated

star12's picture
star12
Activity Score 2

I live close to this building and this board never saw the day of light.. just a concept.. works only on screen..

onemilkid's picture
onemilkid
Activity Score 111

This is so bad.

There is no way that this was made.

Biga's picture
Biga
Activity Score 45

I´m not sure it is real, but if it is, it can be made.
A billboard in front of the building, a few meters distant, like the ones that already exists.

Kateter's picture
Kateter
Activity Score 2029

I don't think so. look at the size of it. it covers 4 level of flats (yeah, it doesn't even look like an office building).
do you really believe that so many people would give their view for a freaking billboard?

technically possible, but in real life... nope.

Davosk's picture
Davosk
Activity Score 4815

reminds me of this
http://youtube.com/watch?v=AsSFLEddVUU
(excuse the cheesy news readers).

teenquey's picture
teenquey
Activity Score 290

Still don't understand how this can be done...

Have Heart's picture
Have Heart
Activity Score 922

I like it, but it only works with blue sky.

floydeepurple's picture
floydeepurple
Activity Score 349

this is superb...won/shortlisted at Cannes this year...

Bundy Agency's picture
Bundy Agency
Activity Score 597

No it didn't

check the shortlist again,

Its a fake, check the shadows.

fake,fake,fake

Kateter's picture
Kateter
Activity Score 2029

this was really done?

StuartLittle's picture
StuartLittle
Activity Score 468

how big the billboard ? Looks fake

purplerodent's picture
purplerodent
Activity Score 123

Mindhunter: fake, fake fake

Mindhunter

Adaddicted's picture
Adaddicted
Activity Score 3435

Its fake!!!
Do you think in Mumbai those tenants (in 4 storeys) would agree to fix such a bill and hide their access to the 'only available nature'?.

withalltherespects

brain123's picture
brain123
Activity Score 830

Super fake...

The Pope's picture
The Pope
Activity Score 124

I understand this is a creative spot, but this couldn't be more fake.

IT IS IMPOSIBLE, NO WAY IT CAN BE DONE.

Neil Levy's picture
Neil Levy
Activity Score 314

well, i think the points above are all valid. because if it's real, then nice job. certainly something that would get talk value and is worthy of hardware. but if it's fake then it's a real pity to see it win out over things that are legitimate. because that's not right. at least not in shows that cost a lot of money to enter.

personally, i'm not sure. in the us, it's damn near impossible to get something to overhang a street without an amazing amount of permits/logistics and lawyers involved. but maybe it's different in other places.

assuming it's real (and i hope it is) it would be great if someone had camera photos of the thing if it really is real in environment so we could see it as it really ran.

if anyone who worked on this is reading, can you link us up to a few photos? would love to see it in situation.

be well,

-neil.

efox5's picture
efox5
Activity Score 85

definitely fake

spidey's picture
spidey
Activity Score 42

why use a white boy in a billboard for india?

roi zhang's picture
roi zhang
Activity Score 132

911?

Scam Detector's picture
Scam Detector
Activity Score 1048

SCAM!

Eightball's picture
Eightball
Activity Score 200

Ugly bullshit

Joker's picture
Joker
Activity Score 85

Oh my god..how fake can we go?
I like the fact that they took the time to match the real sky color with the color they used on the billboard, God should be listed on the credits, cuz he will keep the sky on matching color for a month!!

genads's picture
genads
Activity Score 12

geeta
u r talking about local brand and showing a child who belongs to foreign country
so dats d silly mistake.

Handsome Wong's picture
Handsome Wong
Activity Score 28

...How to build?

Handsome Wong's picture
Handsome Wong
Activity Score 28

is it retouched?

jecel_jing's picture
jecel_jing
Activity Score 2

Poor kid, after pushing a part of a building, he'll will die. Why he have to push in the middle?

star12's picture
star12
Activity Score 2

I live close to this building and this board never saw the day of light.. just a concept.. works only on screen..

Guest's picture
Guest

I like this concept, a good idea. :)
But it only works when the sky is blue!

vinoth's picture
vinoth
Activity Score 48

my god...
please grow-up...

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