AMF Pension: Old, 3

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Photographer: Erik Undéhn
Technical Supplier: Crossmedia Avenue
Retouch: C2
Original: Factory F&B
Media Buyer: Mindshare
Advertiser's Supervisors: Cecilia Rosendahl-Lavén, Åsa Ambuhm, Maria Jonsson, Maria Molnár

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6 comments

Guest commenter's picture
Guest commenter

You need to make the headline more inviting: We'll show you what you'll look like in 70 years. That's the only interesting part. Don't hide it in the body copy.

Guest commenter's picture
Guest commenter

It worked fine for the Cannes Lions Media Jury, who awarded the campaign Grand Prix.

Bundy Agency's picture
Bundy Agency
597 pencils

If the ad worked fine, then it would have been entered in outdoor,

its an interesting idea, shame they couldn't come up with an interesting ad.

SeanMartin's picture
SeanMartin

And are we to assume the Cannes jury is never wrong?

Hmm. I guess that Oscar means whatever movie gets it really *is* the best film of the year..... LOL

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No, I am not a media buyer.

Guest commenter's picture
Guest commenter

"Go Ahead" should only ever be used as a joke and even then only when you want to be laughed at.

Guest's picture
Guest

Sounds like an anti-smoking campaign to me ...

If it was, i would love it :)

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