American Style Hamburger Restaurant Chain: Statue, 2

Poster campaign for a hamburger restaurant chain called American Style.

Advertising Agency: Brandenburg, 101 Reykjavik, Iceland
Creative Directors: Hrafn Gunnarsson, Gulli Adalsteinsson
Art Director: Hrafn Gunnarsson
Illustrator: Doddi
Published: August 2012

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10 comments

morse's picture
morse
15714 pencils

That's not very creative. The colors are good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
miko1aj
3097 pencils

no, they're not.

Sandeep U's picture
Sandeep U
24 pencils

90'S

sandy24

CuriousPencil's picture
CuriousPencil
4227 pencils

Well if the client is a burger restaurant called American Style, the limitations are already claustrophobic, creativity-wise. Apart from putting a big M in there, I think these executions are probably the only thing they could do and still tell audiences "eat here like they do there".

But if it's a poster campaign, wouldn't it need addresses/launch details/something? Sure this isn't an internal decor thing?

dean viii's picture
dean viii
1676 pencils

There are no boring products. Only boring executions. If this is the best you think they could do, wow. And what's with the address, etc questions? Are you an AE?

feysal's picture
feysal
2251 pencils

i guess they wanted to use a classic American style as that is what its all about!

groovy baby!

dean viii's picture
dean viii
1676 pencils

This is the kind of work you do in school, 1st qtr.

Barbara O.'s picture
Barbara O.
191 pencils

This series is not working at all.

Barbara O.

kleenex's picture
kleenex
27230 pencils

not that great.

CommandZ's picture
CommandZ
2472 pencils

This is pedestrian in every way imaginable.

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