American Psycho / TV2: The perfect billboard

The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O'Sullivan
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Published: February 2008