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Alzheimer's Society of BC: Memory Wall

Alzheimer's Society of BC: Memory Wall
Your rating: None Average: 7.3 (45 votes)

A 30-ft wall of sticky notes that spelled “Remember” was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.'s annual Walk for Memories.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves
Published: January 2011

9 Comments

manumartin5's picture 1156 pencils
manumartin5 | Sat, 2011-01-22 00:13
9

this one is communicating loudly and clearly.

thedesignaddict's picture 4341 pencils
thedesignaddict | Sat, 2011-01-22 04:29
9

Nice work.

pitted prunes's picture 218 pencils
pitted prunes | Sun, 2011-01-23 23:44

post-it notes are so over-used.. but in this case, very relevant and creates an immediate connection. Clear message, great work!

manumartin5's picture 1156 pencils
manumartin5 | Mon, 2011-01-24 01:32

post it notes are creatively used. :)

Sophia Lambadaridis's picture 66 pencils
Sophia Lambadaridis | Mon, 2011-01-24 04:46

Haha...yeah it seems to be a growing trend. Interaction design works wonders though.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Mon, 2011-01-24 02:43
9

oh wow, awesome execution

always afraid to give 10 stars, cuz nothing is perfect :]

Sophia Lambadaridis's picture 66 pencils
Sophia Lambadaridis | Mon, 2011-01-24 04:45

It would be great also to have video footage of the type disappearing day by day.

andyStock's picture 670 pencils
andyStock | Mon, 2011-01-24 09:11
5

I like it, but it is a very similar idea to the Earth Hour advert from last year.

Poster Frames Stock Displays Blog. Twitter. Facebook.

Glut's picture 4076 pencils
Glut | Mon, 2011-01-24 09:42
4

Done! JWT did something like this 6 years ago for EMA. (Multipl E Schlerosis)

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