Memory Wall

January 2011

A 30-ft wall of sticky notes that spelled “Remember” was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.'s annual Walk for Memories.

Outdoor advertisment created by Rethink, Canada for Alzheimer's Society, within the category: Public Interest, NGO.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves

Comments (9)

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manumartin5's picture
Activity Score 1196

this one is communicating loudly and clearly.

thedesignaddict's picture
Activity Score 5403

Nice work.

pitted prunes's picture
pitted prunes
Activity Score 216

post-it notes are so over-used.. but in this case, very relevant and creates an immediate connection. Clear message, great work!

manumartin5's picture
Activity Score 1196

post it notes are creatively used. :)

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

Haha...yeah it seems to be a growing trend. Interaction design works wonders though.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

oh wow, awesome execution

always afraid to give 10 stars, cuz nothing is perfect :]

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

It would be great also to have video footage of the type disappearing day by day.

andyStock's picture
Activity Score 666

I like it, but it is a very similar idea to the Earth Hour advert from last year.

Glut's picture
Activity Score 3935

Done! JWT did something like this 6 years ago for EMA. (Multipl E Schlerosis)

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