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Alteco Super Glue: Steel span wire

Alteco Super Glue: Steel span wire
Your rating: None Average: 7.2 (23 votes)

Advertising Agency: DDB China Group Shanghai, China
Chief Creative Officer: Michael Dee
Creative Director: Jody Xiong
Art Directors: Jody Xiong, Jacky Xiao
Copywriter: Jason Jin
Photographer: Zhang Xin Hua

Comments

morse's picture 401 pencils
5

It's good, but have seen similar to this many times in the past.

Guest's picture
8

I looked it,got cannes finalist,great!!

Guest's picture

What the fuck is going on in Cannes this year? Yet another recycled old school idea. This is tragic.

-Yeah, I said it!

Guest's picture

I think they were so busy trying to crack down on scams from Singapore they let any other old crap through.

everartz's picture 5344 pencils
8

wow! lots of effort for this piece... its good... well done guys

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture
8

This is the glue I've seen the best of outdoor advertising products, the use of new media.
I like it,

Guest's picture

True, good execution, big products, very clever use of very powerful,cool!

Guest's picture

it's just so sad that there are so many people still find this old idea and execution refreshing or exciting.

Guest's picture

This is only a Finalist? Comme on, this should certainly be a Cannes winner! It's amazing!!

Guest's picture

To be frank the Idea is old, but the execution is totally fresh. Anyway, I like the effect, it's impressive!

This made me think of the winners 2009? Lots of them suck and even far from this...

NatalieM's picture 1693 pencils

Great execution.

Guest's picture
9

wow,it's so wonderful.
i love it

fay-fly's picture 58 pencils
9

it's great,really super glue,kkk

scarfinati's picture 728 pencils

The product name is upside down. I know thats really how it would be in that position but i would flip it just for the effect.

seen this type of thing before but whatever it works

Guest's picture

"Old school idea"... It's easy to say... But it's hard to find this kind of effective and working idea...

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