Advertising Agency: DDB China Group Shanghai, China
Chief Creative Officer: Michael Dee
Creative Director: Jody Xiong
Art Directors: Jody Xiong, Jacky Xiao
Copywriter: Jason Jin
Photographer: Zhang Xin Hua
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15 Comments
It's good, but have seen similar to this many times in the past.
What hath God wrought
I looked it,got cannes finalist,great!!
What the fuck is going on in Cannes this year? Yet another recycled old school idea. This is tragic.
-Yeah, I said it!
I think they were so busy trying to crack down on scams from Singapore they let any other old crap through.
wow! lots of effort for this piece... its good... well done guys
| Everartz |
This is the glue I've seen the best of outdoor advertising products, the use of new media.
I like it,
True, good execution, big products, very clever use of very powerful,cool!
it's just so sad that there are so many people still find this old idea and execution refreshing or exciting.
This is only a Finalist? Comme on, this should certainly be a Cannes winner! It's amazing!!
To be frank the Idea is old, but the execution is totally fresh. Anyway, I like the effect, it's impressive!
This made me think of the winners 2009? Lots of them suck and even far from this...
Great execution.
-Natalie
http://www.nataliemarion.com
wow,it's so wonderful.
i love it
it's great,really super glue,kkk
The product name is upside down. I know thats really how it would be in that position but i would flip it just for the effect.
seen this type of thing before but whatever it works
"Old school idea"... It's easy to say... But it's hard to find this kind of effective and working idea...