ALS Foundation Netherlands: I have already died, Man

I have already died

Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen


andylefty's picture
4537 pencils

Like it. Very surreal commenting on such an ad.

somecopywriter's picture
1108 pencils

Awesome stuff. Pulls at the heartstrings.

creativegodown's picture
252 pencils

you guys must be kidding. there's 0% creativity in it.

dean viii's picture
dean viii
1674 pencils

I agree. People always confuse a compelling cause with a compelling idea.

MindDrift's picture
1150 pencils

You can't deny that is has stopping power. I like the idea of dead people giving their testimonials.

CACAHD's picture
2098 pencils

what? cannes???

Han Zhonghua's picture
Han Zhonghua
70 pencils

WTF? Cannes? Im agree with dean, people confuse a compelling cause with a compelling idea.

"Just one Idea can change everything"

mercedes's picture
181 pencils

I can't agree with you more Han. This is lousy. WTF is happening at Cannes!

metis's picture
413 pencils

Really emotive, powerful and refined. Great to see it at Cannes.

danielchapman's picture
292 pencils

Its not obvious in the print, but this campaign photographed and video recorded these victims of ALS before they died, to run the campaign after they succumbed to the disease.

It's not about creativity, its about the ability to make people notice and respond... sometimes creativity is a tool to accomplish that, sometimes its simply putting reality out there in a way that people will see it. I think this accomplishes that, and qualifies unquestionably as a big idea that deserved recognition.


karruza's picture
290 pencils

the copy is just the only catch, after all, nothing, simply nothing.

Cactus Kid's picture
Cactus Kid
4 pencils

It looks like an anti smoking ad

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