ALS Foundation Netherlands: I have already died, Man
I have already died
Advertising Agency: Publicis, Amsterdam, The Netherlands
Executive Creative Directors: Marcel Hartog, Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Designer: Dave Fransen
11 comments
Like it. Very surreal commenting on such an ad.
Awesome stuff. Pulls at the heartstrings.
you guys must be kidding. there's 0% creativity in it.
I agree. People always confuse a compelling cause with a compelling idea.
You can't deny that is has stopping power. I like the idea of dead people giving their testimonials.
what? cannes???
WTF? Cannes? Im agree with dean, people confuse a compelling cause with a compelling idea.
"Just one Idea can change everything"
I can't agree with you more Han. This is lousy. WTF is happening at Cannes!
Really emotive, powerful and refined. Great to see it at Cannes.
Its not obvious in the print, but this campaign photographed and video recorded these victims of ALS before they died, to run the campaign after they succumbed to the disease.
It's not about creativity, its about the ability to make people notice and respond... sometimes creativity is a tool to accomplish that, sometimes its simply putting reality out there in a way that people will see it. I think this accomplishes that, and qualifies unquestionably as a big idea that deserved recognition.
Kudos
the copy is just the only catch, after all, nothing, simply nothing.