Allan Gray Investments: 3D Letters

Few things last as long as our track record.

Advertising Agency: King James, Cape Town, South Africa
Creative Directors: Devin Kennedy, Karin Barry
Art Director: Christiaan Conradie
Copywriter: Bianca Brandi
Production: Sally-Anne Lewendon
Released: October 2008

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13 comments

SeanMartin's picture
SeanMartin

So, what you're saying here, is that your investment track record is crap?

Seriously, was anyone thinking about the message here when this was approved?

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

sneakyhands's picture
sneakyhands
1857 pencils

the first thing i see is 'gas' dead center, then after that i've probably already passed the billboard. too many steps for a billboard, and as sean said, it's just illustrating something bad.

Wiseman's picture
Wiseman

Are you guys kidding/retarded?
Few things means not many, as in this billboard.

sneakyhands's picture
sneakyhands
1857 pencils

few comments make less sense than that one. besides, saying that a track record lasts for a while doesn't mean anything. even bad track records last for a long time. the line doesn't make sense, and the strategy isn't quick enough for passing motorists. thanks for the definition of 'few' though. ;)

SeanMartin's picture
SeanMartin

Reaching, grasshopper. Reaching.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Lip's picture
Lip
234 pencils
Tina Dev's picture
Tina Dev
60 pencils

inat

There is a difference between 'few' & 'a few' in their meanings. 'Few' means 'nothing' or 'no one' at all or completely negative, while a few means 'there are some'.
Hence here the aforesaid line might mean 'no one exists that lasts as long as them'.

SeanMartin's picture
SeanMartin

>> "'Few' means 'nothing' or 'no one' at all"

Really? Well, if you say so, but I always thought 'few' -- as in, say, 'few people' -- means a small undesignated number. Not none at all. Still, you have to admit that allowing your message to visually fall apart isnt exactly going to inspire confidence in your service.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

Tina Dev where you've been all my life... i couldn't have explained this any better...

Now... inspire me!

Guest's picture
Guest

All I see is Disappearing investments....not a clear message.

"Few Competitors Stand up to our Track record". That may not be brilliant but its a much clearer message.

Maybe have one of the "t's" in competitor falling down.

"things last as long" is really vague and makes the consumer (and me) think about the message way too hard.

Guest's picture
Guest

It's so simple.
Seriously fella's, let me ask you all the question DO YOU EVEN WORK IN ADVERTISING?

Guest's picture
Guest

It's so simple.
Seriously fella's, let me ask you all the question DO YOU EVEN WORK IN ADVERTISING?

Kikin's picture
Kikin
195 pencils

Not clear at all.

Think. Then think again.

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