Few things last as long as our track record.
Advertising Agency: King James, Cape Town, South Africa
Creative Directors: Devin Kennedy, Karin Barry
Art Director: Christiaan Conradie
Copywriter: Bianca Brandi
Production: Sally-Anne Lewendon
Released: October 2008
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Comments
So, what you're saying here, is that your investment track record is crap?
Seriously, was anyone thinking about the message here when this was approved?
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
the first thing i see is 'gas' dead center, then after that i've probably already passed the billboard. too many steps for a billboard, and as sean said, it's just illustrating something bad.
Are you guys kidding/retarded?
Few things means not many, as in this billboard.
few comments make less sense than that one. besides, saying that a track record lasts for a while doesn't mean anything. even bad track records last for a long time. the line doesn't make sense, and the strategy isn't quick enough for passing motorists. thanks for the definition of 'few' though. ;)
Reaching, grasshopper. Reaching.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
only good.
www.labomboneracriativa.blogspot.com
inat
There is a difference between 'few' & 'a few' in their meanings. 'Few' means 'nothing' or 'no one' at all or completely negative, while a few means 'there are some'.
Hence here the aforesaid line might mean 'no one exists that lasts as long as them'.
inat
>> "'Few' means 'nothing' or 'no one' at all"
Really? Well, if you say so, but I always thought 'few' -- as in, say, 'few people' -- means a small undesignated number. Not none at all. Still, you have to admit that allowing your message to visually fall apart isnt exactly going to inspire confidence in your service.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
Tina Dev where you've been all my life... i couldn't have explained this any better...
All I see is Disappearing investments....not a clear message.
"Few Competitors Stand up to our Track record". That may not be brilliant but its a much clearer message.
Maybe have one of the "t's" in competitor falling down.
"things last as long" is really vague and makes the consumer (and me) think about the message way too hard.
It's so simple.
Seriously fella's, let me ask you all the question DO YOU EVEN WORK IN ADVERTISING?
It's so simple.
Seriously fella's, let me ask you all the question DO YOU EVEN WORK IN ADVERTISING?
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