Aldeas Infantiles SOS needs the support of woman who can dedicate 100% of their time to the care of children victimized of social risk. These children need someone to take care of them just like a mother would take care of their child at home feeding them, taking them to school and teaching them important values and responsibilities in life. As a request we ask for high senses of mothers instincts, to not have any commitments that would interfere with the labors of taking care of their new child and to have completed any maternal cicles. All of these conditions make finding a mother for Aldeas Infantiles SOS a very important and huge labor. We crossed all over town going to different supermarkets, offices and streets putting up posters that said Mothers Wanted with a child's perspective, with the drawings of mothers.
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors / Copywriters: Armando Macchi
Art Directors: Armando Macchi, Koop González
Agency Producer: Calle/RNL