Aldeas Infantiles SOS: Mothers wanted

Aldeas Infantiles SOS needs the support of woman who can dedicate 100% of their time to the care of children victimized of social risk. These children need someone to take care of them just like a mother would take care of their child at home feeding them, taking them to school and teaching them important values and responsibilities in life. As a request we ask for high senses of mothers instincts, to not have any commitments that would interfere with the labors of taking care of their new child and to have completed any maternal cicles. All of these conditions make finding a mother for Aldeas Infantiles SOS a very important and huge labor. We crossed all over town going to different supermarkets, offices and streets putting up posters that said Mothers Wanted with a child's perspective, with the drawings of mothers.

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors / Copywriters: Armando Macchi
Art Directors: Armando Macchi, Koop González
Agency Producer: Calle/RNL

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6 comments

xcreativity's picture
xcreativity
2374 pencils

i think its ok

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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silvi's picture
silvi
4172 pencils

Not great

Phil Lestino's picture
Phil Lestino
1670 pencils

If it works it's ok

Phil Lestino's picture
Phil Lestino
1670 pencils

If it works it's ok

Roshan Quintus's picture
Roshan Quintus
669 pencils

what is good about this is the emotion it creates and i suppose that's the idea as well.

bite me

rolling.stone's picture
rolling.stone
2740 pencils

i like it

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