Alcro: Colour Tackle

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet


andylefty's picture
4539 pencils

This must have been lovely to see.

NicoCiego's picture
1035 pencils

Pretty nice.
I can feel the intensity of the sport.

stickynotes's picture
1085 pencils

come on guys, it looks like there's blood all over the walls - nothing you want to be linked to fair play and sport. this isn't a dramatic tackle, this is ripping the opponent apart, which is far too much in a public environment. they just fucked it up using the red colour.
what's the brand?

Lazarus's picture
1538 pencils


Nike Diesel's picture
Nike Diesel
13389 pencils

Great visual. For sure an eye-catcher.
@stickynotes this is hockey - supposed to be brutal ;)

Lawson Hembree's picture
Lawson Hembree
456 pencils

Should have picked an opponent without a red jersey... it looks like the guy literally exploded all over the wall.

Nike Diesel's picture
Nike Diesel
13389 pencils

I guess that's kinda the point... Blood, guts and glory.

Does anyone watch hockey!?

My_friend_Goo's picture
289 pencils

Cool looking, but absolutely pointless

marano's picture
348 pencils

eye-catching. the end.

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