Alcro: Colour Tackle

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet

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9 comments

4428 pencils

andyleftyFriday, December 2, 2011 - 16:03

This must have been lovely to see.

953 pencils

NicoCiegoFriday, December 2, 2011 - 20:39

Pretty nice.
I can feel the intensity of the sport.

1020 pencils

stickynotesSaturday, December 3, 2011 - 07:18

come on guys, it looks like there's blood all over the walls - nothing you want to be linked to fair play and sport. this isn't a dramatic tackle, this is ripping the opponent apart, which is far too much in a public environment. they just fucked it up using the red colour.
what's the brand?

1392 pencils

LazarusSaturday, December 3, 2011 - 10:49

Meh.

13048 pencils

Nike DieselMonday, December 5, 2011 - 06:30

Great visual. For sure an eye-catcher.
@stickynotes this is hockey - supposed to be brutal ;)

468 pencils

Lawson HembreeMonday, December 5, 2011 - 13:21

Should have picked an opponent without a red jersey... it looks like the guy literally exploded all over the wall.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

13048 pencils

Nike DieselTuesday, December 6, 2011 - 13:57

I guess that's kinda the point... Blood, guts and glory.

Does anyone watch hockey!?

280 pencils

My_friend_GooTuesday, December 6, 2011 - 07:13

Cool looking, but absolutely pointless

358 pencils

maranoSunday, February 5, 2012 - 02:04

eye-catching. the end.

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