Colour Tackle

December 2011

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Outdoor advertisment created by Lowe, Sweden for Alcro, within the category: Industrial, Agriculture.

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet

Comments (9)

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Highest Rated

marano's picture
Activity Score 348

eye-catching. the end.

andylefty's picture
Activity Score 4535

This must have been lovely to see.

NicoCiego's picture
Activity Score 1033

Pretty nice.
I can feel the intensity of the sport.

stickynotes's picture
Activity Score 1094

come on guys, it looks like there's blood all over the walls - nothing you want to be linked to fair play and sport. this isn't a dramatic tackle, this is ripping the opponent apart, which is far too much in a public environment. they just fucked it up using the red colour.
what's the brand?

Lazarus's picture
Activity Score 1536


Nike Diesel's picture
Nike Diesel
Activity Score 13630

Great visual. For sure an eye-catcher.
@stickynotes this is hockey - supposed to be brutal ;)

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Should have picked an opponent without a red jersey... it looks like the guy literally exploded all over the wall.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I guess that's kinda the point... Blood, guts and glory.

Does anyone watch hockey!?

My_friend_Goo's picture
Activity Score 292

Cool looking, but absolutely pointless

marano's picture
Activity Score 348

eye-catching. the end.