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Alcro: Colour Tackle

Alcro: Colour Tackle
Your rating: None Average: 7.1 (33 votes)

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet

9 Comments

andylefty's picture 3136 pencils
andylefty | Fri, 2011-12-02 16:03
8

This must have been lovely to see.

NicoCiego's picture 652 pencils
NicoCiego | Fri, 2011-12-02 20:39

Pretty nice.
I can feel the intensity of the sport.

stickynotes's picture 436 pencils
stickynotes | Sat, 2011-12-03 07:18
4

come on guys, it looks like there's blood all over the walls - nothing you want to be linked to fair play and sport. this isn't a dramatic tackle, this is ripping the opponent apart, which is far too much in a public environment. they just fucked it up using the red colour.
what's the brand?

Lazarus's picture 1304 pencils
Lazarus | Sat, 2011-12-03 10:49

Meh.

Nike Diesel's picture 6832 pencils
Nike Diesel | Mon, 2011-12-05 06:30

Great visual. For sure an eye-catcher.
@stickynotes this is hockey - supposed to be brutal ;)

Lawson Hembree's picture 362 pencils
Lawson Hembree | Mon, 2011-12-05 13:21
5

Should have picked an opponent without a red jersey... it looks like the guy literally exploded all over the wall.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

Nike Diesel's picture 6832 pencils
Nike Diesel | Tue, 2011-12-06 13:57

I guess that's kinda the point... Blood, guts and glory.

Does anyone watch hockey!?

My_friend_Goo's picture 264 pencils
My_friend_Goo | Tue, 2011-12-06 07:13

Cool looking, but absolutely pointless

marano's picture 358 pencils
marano | Sun, 2012-02-05 02:04

eye-catching. the end.

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