Al Ain Zoo: World Water Day, Tree

Think about what you could save when you save water.

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
Published: March 2012

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6 comments

Milan Solanki's picture
Milan Solanki
986 pencils

way too forced

Meow Me's picture
Meow Me
62 pencils

nice

Restless_r8's picture
Restless_r8
37 pencils

agree, way too forced!

spears ava's picture
spears ava
206 pencils

;{

s6xers's picture
s6xers
9 pencils

awesome campaign...

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