Al Ain Zoo: World Water Day, Lion

Think about what you could save when you save water.

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
Published: March 2012

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18 comments

1561 pencils

certaintlyTuesday, July 3, 2012 - 23:21

looks awkward, perhaps forced to me

163 pencils

GuidosWednesday, July 4, 2012 - 02:05

Forced indeed..

976 pencils

Milan SolankiWednesday, July 4, 2012 - 02:15

This seems more like an Ambient idea, nothing interesting when represented as an outdoor idea

26 pencils

maish.d9Wednesday, July 4, 2012 - 02:27

I think the water should go in than the whole pipeline...

9453 pencils

TempleWednesday, July 4, 2012 - 02:39

If the pipeline enters the lion, when one leaves the tap running, the lion drinks. Which is of course the opposite of what they want to say. This is very lazy.

1783 pencils

ItMattersWednesday, July 4, 2012 - 02:40

No for me.

126 pencils

waveWednesday, July 4, 2012 - 03:59

1990 pencils

salil.sharmaWednesday, July 4, 2012 - 05:03

awesome campaign
i love it

72 pencils

zen_cahWednesday, July 4, 2012 - 05:39

i dont get it...

The pipe is connected to the lion's mouth = the more water i use, the more water will be passed to the lion!

1037 pencils

somecopywriterWednesday, July 4, 2012 - 05:44

Sorry you guys got it wrong, encouraging wastage rather than saving is a fail if you ask me.

4834 pencils

thedesignaddictWednesday, July 4, 2012 - 08:47

Sorry guys. Not working.

15702 pencils

kleenexWednesday, July 4, 2012 - 10:03

I think they have a concept.

105 pencils

carlamarroquinWednesday, July 4, 2012 - 14:36

I think it's an analogy, sort of cracking-the-wall-with-wasted-water-means-killing-the-lion thing. Still, it's too much of an explanation for what should be an easily understood ad.

337 pencils

metisThursday, July 5, 2012 - 01:44

Not quite there...

5397 pencils

Roger KeynesThursday, July 5, 2012 - 02:12

A biiiit of a stretch! ;)

Will Think for Salary

404 pencils

MinistryFilmThursday, July 5, 2012 - 06:52

i like art direction

http://ministryfilm.com/Ministry_Film/CreativeNews.html

37 pencils

Restless_r8Thursday, July 5, 2012 - 06:58

forced!

206 pencils

spears avaFriday, July 6, 2012 - 22:47

forced, agree

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