Al Ain Zoo: World Water Day, Lion

Think about what you could save when you save water.

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
Published: March 2012

18 comments

certaintly's picture
certaintly
4060 pencils

looks awkward, perhaps forced to me

Guidos's picture
Guidos
163 pencils

Forced indeed..

Milan Solanki's picture
Milan Solanki
986 pencils

This seems more like an Ambient idea, nothing interesting when represented as an outdoor idea

maish.d9's picture
maish.d9
26 pencils

I think the water should go in than the whole pipeline...

Temple's picture
Temple
10099 pencils

If the pipeline enters the lion, when one leaves the tap running, the lion drinks. Which is of course the opposite of what they want to say. This is very lazy.

ItMatters's picture
ItMatters
2171 pencils

No for me.

wave's picture
wave
355 pencils

no

salil.sharma's picture
salil.sharma
2278 pencils

awesome campaign
i love it

zen_cah's picture
zen_cah
72 pencils

i dont get it...

The pipe is connected to the lion's mouth = the more water i use, the more water will be passed to the lion!

somecopywriter's picture
somecopywriter
1101 pencils

Sorry you guys got it wrong, encouraging wastage rather than saving is a fail if you ask me.

thedesignaddict's picture
thedesignaddict
5391 pencils

Sorry guys. Not working.

kleenex's picture
kleenex
28641 pencils

I think they have a concept.

carlamarroquin's picture
carlamarroquin
107 pencils

I think it's an analogy, sort of cracking-the-wall-with-wasted-water-means-killing-the-lion thing. Still, it's too much of an explanation for what should be an easily understood ad.

metis's picture
metis
413 pencils

Not quite there...

Roger Keynes's picture
Roger Keynes
5498 pencils

A biiiit of a stretch! ;)

Will Think for Salary

MinistryFilm's picture
MinistryFilm
406 pencils

i like art direction

Restless_r8's picture
Restless_r8
37 pencils

forced!

spears ava's picture
spears ava
206 pencils

forced, agree

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