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World Water Day, Lion

Agency: 
Published/Aired: 
March 2012
Description: 

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Think about what you could save when you save water.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi

Comments (18)

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Highest Rated

spears ava's picture
spears ava
Activity Score 206

forced, agree

certaintly's picture
certaintly
Activity Score 3994

looks awkward, perhaps forced to me

Guidos's picture
Guidos
Activity Score 163

Forced indeed..

Milan Solanki's picture
Milan Solanki
Activity Score 994

This seems more like an Ambient idea, nothing interesting when represented as an outdoor idea

maish.d9's picture
maish.d9
Activity Score 26

I think the water should go in than the whole pipeline...

Temple's picture
Temple
Activity Score 11337

If the pipeline enters the lion, when one leaves the tap running, the lion drinks. Which is of course the opposite of what they want to say. This is very lazy.

ItMatters's picture
ItMatters
Activity Score 2167

No for me.

wave's picture
wave
Activity Score 464

no

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome campaign
i love it

Designer Don't Do Different Things
They Do Things Differently

zen_cah's picture
zen_cah
Activity Score 72

i dont get it...

The pipe is connected to the lion's mouth = the more water i use, the more water will be passed to the lion!

somecopywriter's picture
somecopywriter
Activity Score 1113

Sorry you guys got it wrong, encouraging wastage rather than saving is a fail if you ask me.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Sorry guys. Not working.

kleenex's picture
kleenex
Activity Score 44667

I think they have a concept.

carlamarroquin's picture
carlamarroquin
Activity Score 107

I think it's an analogy, sort of cracking-the-wall-with-wasted-water-means-killing-the-lion thing. Still, it's too much of an explanation for what should be an easily understood ad.

metis's picture
metis
Activity Score 413

Not quite there...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

A biiiit of a stretch! ;)

The Jobless Writer
Will Think for Salary

MinistryFilm's picture
MinistryFilm
Activity Score 406

i like art direction

Restless_r8's picture
Restless_r8
Activity Score 37

forced!

spears ava's picture
spears ava
Activity Score 206

forced, agree

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