Think about what you could save when you save water.
On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
Published: March 2012