Al Ain Zoo: World Water Day, Child

Think about what you could save when you save water.

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
Published: March 2012

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11 comments

cvchitale's picture
cvchitale
1238 pencils

nice.....

dearturki's picture
dearturki
311 pencils

so nice.

stickynotes's picture
stickynotes
1058 pencils

doesn't quite work for me. the visual drama is wrong: the poor child is still getting all the water you've spilled.
In this picture not saving water and keeping it running is actually better for him.

MindDrift's picture
MindDrift
1085 pencils

Very false logic. The visual actually encourages you to spend water. Try a child-shaped water container.

baliais's picture
baliais
2527 pencils

The pipe should come from the top, get separated to the boy and the sink.

mrmoore's picture
mrmoore
160 pencils

I like so much!

almasnazeer's picture
almasnazeer
157 pencils

Loved the idea behind these.
but i guess you r right,
it does " encourages you to spend water"

spears ava's picture
spears ava
206 pencils

;[

Robby_f's picture
Robby_f
9 pencils

simply brilliant.

rulacreative's picture
rulacreative
39 pencils

Amazing work

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