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World Water Day, Child

Agency: 
Published/Aired: 
March 2012
Description: 

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Think about what you could save when you save water.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi

Comments (11)

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Highest Rated

rulacreative's picture
rulacreative
Activity Score 39

Amazing work

cvchitale's picture
cvchitale
Activity Score 1418

nice.....

dearturki's picture
dearturki
Activity Score 311

so nice.

stickynotes's picture
stickynotes
Activity Score 1094

doesn't quite work for me. the visual drama is wrong: the poor child is still getting all the water you've spilled.
In this picture not saving water and keeping it running is actually better for him.

MindDrift's picture
MindDrift
Activity Score 1170

Very false logic. The visual actually encourages you to spend water. Try a child-shaped water container.

MinistryFilm's picture
MinistryFilm
Activity Score 406

well done

baliais's picture
baliais
Activity Score 2608

The pipe should come from the top, get separated to the boy and the sink.

Bamboo Marketing Online's picture
Bamboo Marketin...
Activity Score 176

I like so much!

almasnazeer's picture
almasnazeer
Activity Score 157

Loved the idea behind these.
but i guess you r right,
it does " encourages you to spend water"

spears ava's picture
spears ava
Activity Score 206

;[

Robby_f's picture
Robby_f
Activity Score 9

simply brilliant.

rulacreative's picture
rulacreative
Activity Score 39

Amazing work

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