Al Ain Zoo: World Water Day, Child

Think about what you could save when you save water.

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi

March 2012


cvchitale's picture
1418 pencils


dearturki's picture
311 pencils

so nice.

stickynotes's picture
1094 pencils

doesn't quite work for me. the visual drama is wrong: the poor child is still getting all the water you've spilled.
In this picture not saving water and keeping it running is actually better for him.

MindDrift's picture
1168 pencils

Very false logic. The visual actually encourages you to spend water. Try a child-shaped water container.

baliais's picture
2599 pencils

The pipe should come from the top, get separated to the boy and the sink.

Bamboo Marketing Online's picture
Bamboo Marketin...
176 pencils

I like so much!

almasnazeer's picture
157 pencils

Loved the idea behind these.
but i guess you r right,
it does " encourages you to spend water"

spears ava's picture
spears ava
206 pencils


Robby_f's picture
9 pencils

simply brilliant.

rulacreative's picture
39 pencils

Amazing work

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