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Unexpected courts

Agency Network: 
Published/Aired: 
June 2016

Coral presents Unexpected Courts

Description: 

Brazilian kids see soccer fields anywhere. We used the same creativity (and a little paint) to reveal other sport courts around.

Outdoor advertisment created by Dentsu, Brazil for Akzo Nobel, within the category: House, Garden.

Advertising Agency: NBS/Dentsu, Rio de Janeiro, Brazil
Executive Creative Director: André Lima
Creative Directors: Eduardo Almeida, Carlos André Eyer
Art Directors: Luiz Cesar Faria Jr., Roberto Ulhoa
Copywriter: João Resende
Photographer: Pixel and Bianca Pimenta

Comments (5)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Well let's be honest, this is not such a mind blowing idea. Brazilian kids will probably play anywhere without your painted courts anyway.

An axe murderer of ads.

helvet.lang's picture
helvet.lang
Activity Score 144

Reminds me the Pigalle's Project :
http://www.dezeen.com/2015/08/12/pigalle-duperre-ill-studio-paris-bask...

Without being the same idea, of court (lol)

the ad which wasn't there

damnson's picture
damnson
Activity Score 11517

Well let's be honest, this is not such a mind blowing idea. Brazilian kids will probably play anywhere without your painted courts anyway.

An axe murderer of ads.

Dzsoi's picture
Dzsoi
Activity Score 8526

I really like that they've broken out from the usual "ghetto soccer" thing (dominated by Nike) and turn to other sports.

kleenex's picture
kleenex
Activity Score 49010

Brilliant.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19591

This is great.

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