Air India: New York

Advertising Agency: DDB Mudra, Bangalore, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Joono Simon
Copywriter: Melissa Roshini
Advertiser's Supervisor: Aloke Singh
Planner: Krupanand S
Account Supervisors: Kapil Bhatia, Yughandar
Art Director: Melissa Roshini
Illustrator: Mahesh N S
Photographer: Syed Zubair
Stylist: Anu Yadav

49 comments

jeann's picture
jeann
107 pencils

simple, and pretty much effective. (:

Guest's picture
Guest

that's pretty clever actually!

adfreak06's picture
adfreak06
140 pencils

Hey All this is a copied idea, these Indians don't use there brains , they simply see the western ads and just replace the logo , http://adsoftheworld.com/media/print/air_france_double_life?size=_orig...

Guest's picture
Guest

abe chutiye 'adfreak06' [Plz translate the slang] don't just type because you can...............

KbxAdz's picture
KbxAdz
934 pencils

abe chutiye 'adfreak06' [Plz translate the slang] don't just type because you can...............

"chutiye" is similar to calling a person a cunt or woman's vagina, etc.
btw has this [Plz translate the slang] been added by an AOTW comment reviewer? just curious

You Are What You Expect

Ad_Man's picture
Ad_Man
828 pencils

First of all, your english is awful. Hope it's not your first language.
Second, these are way better than the one you posted.
Third, while thinking, it's not hard to use the same approach.
Fourth, leave the account department. Then, we'll talk about advertising.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

100% different.

Air france has environment

Air france has humor

Air france actually has art direction.

This is a bad portrait of a diverse family (who don't connect with each other at all). Doing nothing interesting. accompanied by useless copy.

How in the world is this considered advertising?

May as well just write the name of the airline on the side of a 1982 toyota, & drive around the local airport.

Guest's picture
Guest

AMEN and well said. Where's the beef? (snicker, snicker)

Guest's picture
Guest

chutiye sale

Guest's picture
Guest

but, what is the great idea in it? and it is the direct copy of an air franc campaign done by euro rscg, spain and that campaign was much much more better and clearer. you want people to believe that bobby pawar and joono simon hasn't seen this campaign? why copy an idea and screw it? do some thing on your own my friends.

Guest's picture
Guest

but, what is the great idea in it? and it is the direct copy of an air franc campaign done by euro rscg, spain and that campaign was much much more better and clearer. you want people to believe that bobby pawar and joono simon hasn't seen this campaign? why copy an idea and screw it? do some thing on your own my friends.

Guest's picture
Guest

HAAA HAAA true!

Guest's picture
Guest

haa haaa very very true!

Guest's picture
Guest

I really love these ads. Adfreak u've named u're self quiet aptly. U are a freak, who can't tell that the idea is different n that this one is done much better.

Emran Hayat's picture
Emran Hayat
832 pencils

Mumbai > Newyork > Malaysia??

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Hey what is the behind story? Actually they copied it from Air france and executed cute? i like the layout and execution. nice

tirthomitro's picture
tirthomitro
2764 pencils

ok! india lifts again!

they showed me a picture & i laughed
dignity has never been photographed

Zaidi's picture
Zaidi
80 pencils
Guest's picture
Guest

http://adsoftheworld.com/media/print/air_france_double_life

same bloody concept.
slightly different execution.

gon_enelcamino's picture
gon_enelcamino
838 pencils

basic

john ler's picture
john ler
667 pencils

Cannes lions ?? Are you joking ?
Lame, straight to no point, boring.

Punch's picture
Punch
614 pencils

QUE BUENA CAMPAÑA! excelente.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

listen mudra guys , i know all the comments posted here as guest are you guys, ur testing my patience , i can simply post the air france ad and your copied air india ad to the marketing department of AIR INDIA , Let them decide the future of your's!!! you will lose the account the moment i do it

adfreak06's picture
adfreak06
140 pencils

listen copycat mudra guys , i know all the comments posted here as guest are you guys, ur testing my patience , i can simply post the air france ad and your copied air india ad to the marketing department of AIR INDIA , Let them decide the future of your's!!! you will lose the account the moment i do it

Guest's picture
Guest

Forget whetehr it's a copy cat ad or not, it's not even a decent idea in the first place. Cannes sucks.

Guest's picture
Guest

the thoughts sooo simple... and real... air france ad has an obvious scam photoshop look! and its sooo immature.. i bet its not even a real ad!

Guest's picture
Guest

Its brillant! the thought is sooo simple and real..
the so called air france ad is looks pathetic withthe most obvious photoshop-ed head work ...
theres no way any CD in the world would release that respectfully as an ad!!

Guest's picture
Guest

Mr adfreak, maire mindathiriyeda thavala thayoli, if u want to knw wats the meaning of this. pls call me 09980505308

thanks

Guest's picture
Guest

mudra guys u people are rocking here with a lot of bad/dirty words in malayalam.

since ur Executive Creative Director is also a mallu,
and its shame on you.

keep it up.

Guest's picture
Guest

it shows one thing,,,,that all you white people go horny over black chicks and end up giving birth to brown ones...dark chocolate+white **** =brown babies...jai ho

Guest's picture
Guest

i hope u r brown !

Guest's picture
Guest

the idea's allright...it's been done before...not just for air france...i myself did similar ads for jet airways...it's not really a cannes winner...it's more like a scapegoat when ur client servicing dude and your cd want you to hammer out some ads really really fast...coz the client's breathing down their neck...hehe

Guest's picture
Guest

air france ko mar goli ............. jai ho mera bharat jai hind . mudra will rocks..... chalo chalo .....

Guest's picture
Guest

guys, v have to debate whether it is a copied ad or not? dont bring out racism here!! and to be genuine , i think this is a clear copied idea from AIR FRANCE

Guest's picture
Guest

mudra - really a copy cat ad agency

Guest's picture
Guest

great
work

Guest's picture
Guest

the girl in the ad is frida.......my friend's classmate :P '

Guest's picture
Guest

wrong spelling dude....ask your friend

Karthik's picture
Karthik
52 pencils

Forget all the comments, complaints, criticisms, suggestions, abuses being thrown about here.

I was just amused because of the irony with respect to this brand.

Air India is in a heavy debt of 4000 crores who are not able to pay their staff their salaries on time. They are requesting the government for a bailout.

And then you see this ad. It just cracks me up!

As for the ad, I think the concept's sweet!

Guest's picture
Guest

hope this scam work will make ppl fly air india...or air france... lol

KbxAdz's picture
KbxAdz
934 pencils

ahahahha true, so true, i wonder if the agency or the client paid the hefty cannes entry fee for this ad

You Are What You Expect

ad_venture's picture
ad_venture
59 pencils

Bull shit ad...Promoting Racial Discrimination...will be apt for an Euro-African Airline acquiring an Indain airline.

Guest's picture
Guest

HAHAHAHAHHA, Knowing this is a creative professionals website, these brainless copy cat mudra idiots put this ad here

Guest's picture
Guest

jai ho. idea chori ka hai

SoCH_TO's picture
SoCH_TO
959 pencils

It;s promoting colour war !!!

Live with Passion

Guest's picture
Guest

You guys are fighting a bloody holy war !!!...... But in advertising the work has to be original..... thats basic...!! Its of no use assuming people wouldn't have seen that or this ad.... after all its a small world... Please be original. there are lots of guys looking upto you guys!!

sunilcreates's picture
sunilcreates
166 pencils

pretty clever! good one

Guest's picture
Guest

Just because you show a woman in dark skin she is supposed to from India? Irrespective of whether the person's from Mumbai or Bangalore, he/she is dark! Wow! I'm SHOCKED that despite being an Indian agency you cast stereotypes like these. There are "white" Indians also you know? But obviously it wouldn't have suited your convenience.

Rival2000's picture
Rival2000
45 pencils

I dont work on the creative side. I am perhaps the least creative of all living creatures on earth. But after going through some of the ads here, I think if these idiots can make their living in an area that is supposed to be creative, I could have tried my luck too.

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