Air India: Dubai

Advertising Agency: DDB Mudra, Bangalore, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Joono Simon
Copywriter: Melissa Roshini
Advertiser's Supervisor: Aloke Singh
Planner: Krupanand S
Account Supervisors: Kapil Bhatia, Yughandar
Art Director: Melissa Roshini
Illustrator: Mahesh N S
Photographer: Syed Zubair
Stylist: Anu Yadav

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30 comments

Guest's picture
Guest

these look like k-mart portraits

adfreak06's picture
adfreak06
140 pencils

Hahahahaha, Copied from this, http://adsoftheworld.com/media/print/air_france_double_life?size=_orig..., use your own brains

Guest's picture
Guest

pienso lo mismo

Guest's picture
Guest

are you from advertising background....???
use your brain...

you are an ass..

Guest's picture
Guest

Even the Air France Ad has been copied from the concepts United Colours of Benneton, Even if copies you can better of it. Don't u agree.

RAM KATE

Guest's picture
Guest

hiiii...it's cooolllllll........execution is awesome.........

shriyansagar's picture
shriyansagar
14 pencils

you FREAK!!!!..why don't you use ur brains... if you have one??? as if ur just looking out of the links who copied wat???
i think the above is far far better, clean layout than ur provided link.

Emran Hayat's picture
Emran Hayat
832 pencils

y the guy is pissed?? seemz hes not happy traveling wth air india... poor direction here

Creativity is a natural extension of our enthusiasm

Ad_Man's picture
Ad_Man
828 pencils

You didn't get the idea. It's hard to catch, I know. But man, this is a creativity website for advertisers, try a little bit harder.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

You think this ad is creative?

It's just a bad "family" picture with a logo on it.

Guest's picture
Guest

most family pictures are bad and read the copy.

Guest's picture
Guest

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Guest's picture
Guest

proof positive that Cannes is complete and total B.S. and should just go and die already.

Guest's picture
Guest

these mudra guys r shameless creatures who copied the ad from air france, http://adsoftheworld.com/media/print/air_france_double_life?size=_orig..., and without any shame they have posted it in the adsoftheworld

adfreak06's picture
adfreak06
140 pencils

Copycat Mudra Team, Count your days with AIR INDIA , i gonna send the Air France ad and your copied idea to the marketing department of AIR INDIA

Guest's picture
Guest

adfreak you are foolish

Guest's picture
Guest

Irrespective of whether it's copied idea or not, it's a very very basic idea. There's nothing great about it. Cannes for this!!! Cannes sucks.

Whoever sends lots of entries would get atleast one metal in Cannes I guess (FYI: This agency has sent more than 50 entries for Cannes this year, and managed to get a metal for this one). So Cannes is money minded.

What a shame!

Guest's picture
Guest

maashe, kazhivullavanmaaaru ambathum noorum entrykal ayakkum...
athokke ororutharude kazhivu ... asohyappedaathe vallathum cheythu nannaavaan nokko....
kuttam parayaaan prathyekichu chelavonnum illallo alle...?

if u didn't get it, u can call me...09746104016

Guest's picture
Guest

enikku thottu mukalil kaanunna comment Paul ntethaanu ennu manasilaayi. athinu mukalil ulla maashum malayaliyaakanam. aaredaaa avan?
evde chennaalum malayali illenkil pinne enthaa oru ithu??? :) :) :)

Guest's picture
Guest

enikku thottu mukalil kaanunna comment Paul ntethaanu ennu manasilaayi. athinu mukalil ulla maashum malayaliyaakanam. aaredaaa avan?
evde chennaalum malayali illenkil pinne enthaa oru ithu??? :) :) :)

Guest's picture
Guest

the world knows , a MALLU will always hit u at the back

Guest's picture
Guest

Mudra - a Copy Cat Ad Agency , once again they have proved it

Guest's picture
Guest

interesting take on 'travel'. Not sure this works.

Guest's picture
Guest

The REAL question is ...why would anyone copy such a crappy concept??? Perpetuating cultural stereotypes and misconceptions - like all Indians are Black...wtf!!

Guest's picture
Guest

tthe guy looks more black thasn indian........and the female doesnt look arabian much....crappy ad. atleast if they wanted on this concept, should've got more fitting models..

Guest's picture
Guest

someone doesn't know much about India.

Guest's picture
Guest

is cannes 's festival still trust worthy?

Guest's picture
Guest

hate to see this...

Guest's picture
Guest

stupid ad, stupid agency!!

artwithcopy's picture
artwithcopy
2 pencils

I am not trying to put anyone down, but for the users that commented that this ad copied the other are mistaken. The ad for air france, http://adsoftheworld.com/media/print/air_france_double_life?size=_orig...,

is demonstrating the fact that we connect you so fast and often, that you can live a double life. While this ad is demonstrating that we bring people of different ethnic and cultural backgrounds together, to form families.

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