Agency Network: 
May 2009

Outdoor advertisment created by Euro RSCG, France for Aids Africa Solidarity Fund, within the category: Public Interest, NGO.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod

Comments (17)

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Axxl's picture
Activity Score 208

Every 12 hours someone will be able to understand this idea. Anyway, I like it!

Guest's picture

cannes and gold pencil winner - hands down!

Guest's picture

Speaking of time, doesn't this advert waste quite a lot? It only delivers the message for two minutes of every 24 hour period. I guess the client is not in any real hurry to do anything about Aids.

sirvan's picture
Activity Score 29860

Bah. Execution over message.

They could've easily made these "minute" timers, so all you have to do is wait a few seconds.

Really, really dumb. Missed opportunity.


"I love some things, and don't love some other things."

Guest's picture

I agree.

Guest's picture

someone need s to shoot a time lapse of this!

Guest's picture

C'mon this is mad, no cannes winner, first of all the image looks like it went through photoshop, second and ad that deliver a message once a day is crazy. Ineffective and scam. The idea is clever but that's all it is, clearly done for awards. Idea 10 out of 10, effectiveness 0 out of 10.

Guest's picture

cool thought. irresponsible on part of the time use.

vanburnvinit's picture
Activity Score 70

This is brilliant!!!! Definately a winner!!!! And more than just a trophy it's really effective if it's not a scam.

Guest's picture

This is not a fake, just look this time laps:

ShaniG's picture
Activity Score 17214

A message that gets through only twice a day is a total waste.

great idea, wrong execution, terrible ad.

tirthomitro's picture
Activity Score 2758

mixed felings. while the clocks' positions are interesting and definitely eyeball grabbing, the entire concept... well... seems a little far-fetched. and forced

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture
Activity Score 955

My only concern is....wouldn't you need to wait for 12 hours to actually get the idea? After all, what are the chances of someone SEEING the ad at the exact time that the clock hands come together to form the message?

I think; therefore I am

Guest's picture

it's not made to be seen in fact i think ... they've done it to make people speak of it ...

Guest's picture
Guest's picture

i think the ambient idea itself is very good. but i do agree that the effectiveness migth be relatively low..
it also feels a little bit forced but i also like the execution.

and i would say better than the first one at least it has really been produced.

DJVassallo's picture
Activity Score 243

The magic of being at the right time in the right place... otherwise too criptic and don´t think too effective...