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11 comments

CGilb09's picture
CGilb09
572 pencils

This campaign is soooo random!

Tweet tweet: @ThisAbility

Kateter's picture
Kateter
2020 pencils

not random. just crap.

ivan's picture
ivan

Please do not use the word crap or anything derogatory. Respect your colleagues. Be constructive. Thank you!

Ivan Raszl, admin of AotW

Kateter's picture
Kateter
2020 pencils

yeah, you're right. sorry.

so...
not random. just badly designed piece of counter-advertising. why use product in this way? cause it's so bad?

askon's picture
askon
433 pencils

Mmm perch!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

sparky's picture
sparky
454 pencils

its just that it looks like you are mistreating the product so it devalues the product

stitchy's picture
stitchy
779 pencils

its really annoying with nothing to offer!
i saw the 3 ads n it s like a torture 2 me!
n whats with the typography!!!

i didnt get it!

kgeiger's picture
kgeiger
7004 pencils

These adverts are all lacking some basic cultural explanation.
For instance that the horrific typography is typical for the evening tabloid Aftonbladet. And that these adverts are pushing the tabloid's service for mobile news delivery...

sachio's picture
sachio
78 pencils

Ok, just to clear everything up. Aftonbladet is an evening newspaper known for it's bold breaking stories and shocking photos. The font used is universally recognized in Sweden as Aftonbladet's typeface, as well as the red bar underneath. They don't even have to mention their name in their ad because of its recognizability.

What they're advertising now is their Mobile news service. They're basically saying, come check us out on your mobile. It's just as good as getting the paper! Almost.

I thought it was funny how people were getting frustrated trying to figure this out. Now! Discuss something pertinent!!!

Kateter's picture
Kateter
2020 pencils

"They're basically saying, come check us out on your mobile. It's just as good as getting the paper! Almost."

so I was right. really non-creative and extremly 80's.

sachio's picture
sachio
78 pencils

"so I was right. really non-creative and extremly 80's."

yeah that's funny. I remember all the mobile phones in the 80's. It was great checking my news on them. It's a busstop ad man. For a newspaper. In 3 'major' cities.

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