African Angel: With immediate effect
Advertising Agency: OgilvyAction, Düsseldorf, Germany
Creative Director: Martin Seele
Art Directors: Tobias vonAesch, Simon Goebel
Copywriters: Mike Dawe, Nadja Franke
Account Manager: Jennifer Parry
Published: September 2011

5 Comments
Nice idea - I hope OgilvyAction did Pro bono for this one!
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
A simple idea that really works.
Okay
Wow, they've made an astonishing 1100 euro with this. Haha, at least they're honest ;-).
Old done done technique/idea... only the scratching area is bigger... been done for Red Cross and may be something else as well... google...