Adidas China: Basketball

Impossible is nothing.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Sarawut Hengsawad
Copywriters: Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma

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20 comments

Lecter Lecaros's picture
Lecter Lecaros
561 pencils

love it

muxa's picture
muxa
602 pencils

Awesome. Congratulations China.

fractalrene's picture
fractalrene
1506 pencils

Good artwork and idea. Good job TBWA!

jason argonaut's picture
jason argonaut
28 pencils

Awesome. If this is the 70s, you are jurassic.

EddieZhao210004's picture
EddieZhao210004
68 pencils

Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.

Guest's picture
Guest

They do look kind of scary

Guest's picture
Guest

yes.

Get-a-Fix's picture
Get-a-Fix
351 pencils

Mind Blowing detailing!

Congrats TBWA!

everartz's picture
everartz
7611 pencils

LLLLLOVE it...

| Everartz |

supersupergirl's picture
supersupergirl
294 pencils

really love the look and the idea...

bhavdeep's picture
bhavdeep
284 pencils

one of the best i'v seen so far.. detailing is awsom.. gr8 work keep it up..

>>>>"mind is an idea factory"

Sally_Bison's picture
Sally_Bison
82 pencils

Tasty!

elmikel's picture
elmikel
1147 pencils

beautiful art direction! though the concept of helping hands and a tangle of people is not new but I like this one very much.

shaft_drive's picture
shaft_drive
273 pencils

i know they have a large population, but 5 creative directors? 4 copywriters (the line is part of an international campaign)? two illustrators? And what happened to all the art directors??

Imabigdeal's picture
Imabigdeal
7 pencils

In a culture that has in the past idolized sons and dreaded the birth of a daughter, to be born female came perilously close to being born less than human. I love this ad. Here we have a women (presented in color) being uplifted by a sea of men who are in black & white. They are all helping her reach the basket.The goal.It's the year 2008 and there is change. "Impossible is nothing."Beautiful art direction!!!

kingzeus's picture
kingzeus
260 pencils

AWESOME... but do they really need that many CD for this AD??

"you are valued for your value so be valuable..."

awenindo's picture
awenindo
215 pencils

nice art

izmild's picture
izmild
770 pencils

I remember the the copy " impossible is nothing" is the same with "Muhammad Ali".

kai539's picture
kai539
244 pencils

epic one
the crowd looked irritating though

superstar's picture
superstar
2 pencils

I know China is overcrowded but come on... :-)

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