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Adidas China: Basketball

Adidas China: Basketball
Your rating: None Average: 8.7 (80 votes)

Impossible is nothing.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Sarawut Hengsawad
Copywriters: Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma

20 Comments

Lecter Lecaros's picture 247 pencils
muxa's picture 602 pencils

Awesome. Congratulations China.

Rene Fractal's picture 1430 pencils

Good artwork and idea. Good job TBWA!

jason argonaut's picture 28 pencils

Awesome. If this is the 70s, you are jurassic.

EddieZhao210004's picture 68 pencils

Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.

Guest's picture

They do look kind of scary

Guest's picture

yes.

Get-a-Fix's picture 351 pencils

Mind Blowing detailing!

Congrats TBWA!

everartz's picture 7590 pencils

LLLLLOVE it...

| Everartz |

supersupergirl's picture 296 pencils

really love the look and the idea...

bhavdeep's picture 284 pencils

one of the best i'v seen so far.. detailing is awsom.. gr8 work keep it up..

>>>>"mind is an idea factory"

Sally_Bison's picture 82 pencils

Tasty!

elmikel's picture 1153 pencils

beautiful art direction! though the concept of helping hands and a tangle of people is not new but I like this one very much.

shaft_drive's picture 270 pencils

i know they have a large population, but 5 creative directors? 4 copywriters (the line is part of an international campaign)? two illustrators? And what happened to all the art directors??

Imabigdeal's picture 7 pencils

In a culture that has in the past idolized sons and dreaded the birth of a daughter, to be born female came perilously close to being born less than human. I love this ad. Here we have a women (presented in color) being uplifted by a sea of men who are in black & white. They are all helping her reach the basket.The goal.It's the year 2008 and there is change. "Impossible is nothing."Beautiful art direction!!!

kingzeus's picture 260 pencils

AWESOME... but do they really need that many CD for this AD??

"you are valued for your value so be valuable..."

awenindo's picture 223 pencils

nice art

izmild's picture 772 pencils

I remember the the copy " impossible is nothing" is the same with "Muhammad Ali".

kai539's picture 244 pencils

epic one
the crowd looked irritating though

superstar's picture 2 pencils

I know China is overcrowded but come on... :-)

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