Adidas China: Basketball
Impossible is nothing.
Advertising Agency: TBWA, Shanghai, China
Creative Directors: Sarawut Hengsawad
Copywriters: Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma
20 comments
love it
www.therarebulldog.org
Awesome. Congratulations China.
Good artwork and idea. Good job TBWA!
Awesome. If this is the 70s, you are jurassic.
Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.
They do look kind of scary
yes.
Mind Blowing detailing!
Congrats TBWA!
LLLLLOVE it...
| Everartz |
really love the look and the idea...
one of the best i'v seen so far.. detailing is awsom.. gr8 work keep it up..
>>>>"mind is an idea factory"
Tasty!
beautiful art direction! though the concept of helping hands and a tangle of people is not new but I like this one very much.
i know they have a large population, but 5 creative directors? 4 copywriters (the line is part of an international campaign)? two illustrators? And what happened to all the art directors??
In a culture that has in the past idolized sons and dreaded the birth of a daughter, to be born female came perilously close to being born less than human. I love this ad. Here we have a women (presented in color) being uplifted by a sea of men who are in black & white. They are all helping her reach the basket.The goal.It's the year 2008 and there is change. "Impossible is nothing."Beautiful art direction!!!
AWESOME... but do they really need that many CD for this AD??
"you are valued for your value so be valuable..."
nice art
I remember the the copy " impossible is nothing" is the same with "Muhammad Ali".
izmild
http://uniquetvcomm.blogspot.com
epic one
the crowd looked irritating though
I know China is overcrowded but come on... :-)