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Basketball

Agency: 
Published/Aired: 
December 2007
Description: 

Impossible is nothing.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Sarawut Hengsawad
Copywriters: Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma

Comments (20)

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Highest Rated

Guest's picture
Guest

yes.

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564

love it

muxa's picture
muxa
Activity Score 602

Awesome. Congratulations China.

fractalrene's picture
fractalrene
Activity Score 1504

Good artwork and idea. Good job TBWA!

jason argonaut's picture
jason argonaut
Activity Score 28

Awesome. If this is the 70s, you are jurassic.

EddieZhao210004's picture
EddieZhao210004
Activity Score 68

Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.

Guest's picture
Guest

They do look kind of scary

Guest's picture
Guest

yes.

Get-a-Fix's picture
Get-a-Fix
Activity Score 351

Mind Blowing detailing!

Congrats TBWA!

everartz's picture
everartz
Activity Score 7609

LLLLLOVE it...

| Everartz |

supersupergirl's picture
supersupergirl
Activity Score 294

really love the look and the idea...

bhavdeep's picture
bhavdeep
Activity Score 284

one of the best i'v seen so far.. detailing is awsom.. gr8 work keep it up..

>>>>"mind is an idea factory"

Sally_Bison's picture
Sally_Bison
Activity Score 82

Tasty!

elmikel's picture
elmikel
Activity Score 1147

beautiful art direction! though the concept of helping hands and a tangle of people is not new but I like this one very much.

shaft_drive's picture
shaft_drive
Activity Score 273

i know they have a large population, but 5 creative directors? 4 copywriters (the line is part of an international campaign)? two illustrators? And what happened to all the art directors??

Imabigdeal's picture
Imabigdeal
Activity Score 7

In a culture that has in the past idolized sons and dreaded the birth of a daughter, to be born female came perilously close to being born less than human. I love this ad. Here we have a women (presented in color) being uplifted by a sea of men who are in black & white. They are all helping her reach the basket.The goal.It's the year 2008 and there is change. "Impossible is nothing."Beautiful art direction!!!

kingzeus's picture
kingzeus
Activity Score 260

AWESOME... but do they really need that many CD for this AD??

"you are valued for your value so be valuable..."

awenindo's picture
awenindo
Activity Score 215

nice art

izmild's picture
izmild
Activity Score 770

I remember the the copy " impossible is nothing" is the same with "Muhammad Ali".

kai539's picture
kai539
Activity Score 244

epic one
the crowd looked irritating though

superstar's picture
superstar
Activity Score 2

I know China is overcrowded but come on... :-)

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