Adidas: All Day I Dream About Sneakers, Tree

All Day I Dream About Sneakers

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham
Published: September 2008

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31 comments

playa's picture
playa
80 pencils

another adsoftheworld.com-idea but well executed.
artworks are really cool - monoline sucks

done

jsantanaxp's picture
jsantanaxp
397 pencils

yes, very well executed but totally insane.
this is adidas :)

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http://comunique9.blogspot.com

Gold Digger's picture
Gold Digger

Hello Cannes! Brilliant work Life Lounge.

pscs's picture
pscs
440 pencils

no man, they got it wrong. it should be all day i dream about sex...

and coming from Melbourne, no one calls it sneakers in Aus. 'Tis trainers, mate.

Guest commenter's picture
Guest commenter

Trainers? in Melbourne? No no, unless your a Chav in some backwater in the UK, in Melbourne they are RUNNERS.

act's picture
act
535 pencils

music almighty?

Crisp One's picture
Crisp One
2007 pencils

photochop is insane on this one... although it looks like they shot some of it from a model.

Elrehpani's picture
Elrehpani

perfect work Dimitri
congrats

luispiter's picture
luispiter
2756 pencils
sleepypills's picture
sleepypills
76 pencils

best crafting off all

philipchudy's picture
philipchudy

One of my old photos! http://www.philipchudy.com/800/image/shoetogether1200.jpg

...everything has been done before (kinda)

Stevo's picture
Stevo

'Tis trainers mate? Then it would spell ADIDAT wouldn't it? Seems everyone missed the joke.

keddy's picture
keddy
134 pencils

nice

Guest commenter's picture
Guest commenter

nobody really love addidas, thats why algae and mushroom are growing all over lol... but honestly, it feel rotting thou

Guest killa's picture
Guest killa

nobody really love addidas, thats why algae and mushroom are growing all over lol... but honestly, it feel rotting thou

Guest commenter's picture
Guest commenter

YYYYYYYYYYYYYYYYYYYYYYAWN.

iT-iS-i's picture
iT-iS-i
1721 pencils

That's one helluva stink ass sneaker.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture
iT-iS-i
1721 pencils

And campaign...

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

Pape's picture
Pape
8 pencils

very well executed. I like the tree stripes and the disgusting shoe laces :)

jorge00's picture
jorge00
76 pencils

dude thats not photoshop, thats 3d...

SeanMartin's picture
SeanMartin

It's probably a mixture of the two, actually.

But who wants their sneakers/trainers/whatevers looking like they sat out in the rain for six months and grew a coating of some really nasty fungus?

The others have some merit. This one is just perplexing.

mandoiii's picture
mandoiii
27 pencils

"The campaign showcases the seemingly impossible sneaker creations of Herr Fritz Träumer - an enigmatic adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand"

Once you know this you realize it`s just great...

SeanMartin's picture
SeanMartin

No, you realize Traumer is off his meds again.

d spec's picture
d spec

nice art direction. but so what. shit idea! bored at the lack of stimulus. you think of what all day, funky shit covered shoes? please would some one submit any decent idea based campaigns on here>??? there area few but few and far between. IDEAS! NOT POLISHED TURDS! this is ads of the world, not, repeat-one-ad-20-times-luerzers-archive!

arvin's picture
arvin
341 pencils

good use of photoshop.

toier's picture
toier
24 pencils

i like it :x

Guest commenter's picture
Guest commenter

uhh... sorry i might seem to dumb or something, but i really don't get the message here.

the shoe doesn't seem made to look like a hill. it seems to be made to look like it's so darn old. that isn't a tree, that's a sprout. and those aren't photoshopped grass, those are mold. it seems to show that the shoe it rotting already.

so... uhh... what's the connection with the tagline?

evansgarcia's picture
evansgarcia
14 pencils

Great Artworks!

Guest's picture
Guest

I love this designe

Guest's picture
Guest

This is great.

jackcoooper's picture
jackcoooper
93 pencils

interesting

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