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Adidas: All Day I Dream About Sneakers, Tree

Adidas: All Day I Dream About Sneakers, Tree
Your rating: None Average: 8.9 (29 votes)

All Day I Dream About Sneakers

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham
Published: September 2008

Comments

playa's picture 80 pencils

another adsoftheworld.com-idea but well executed.
artworks are really cool - monoline sucks

done

jsantanaxp's picture 421 pencils

yes, very well executed but totally insane.
this is adidas :)

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http://comunique9.blogspot.com

Guest's picture

Great Said....... Nice post to read about facts. I would like to read more of these posts... I often have to buy football shoes but Iused to been looking out
for best deals as well.… I love "Nike Air ZOOM VAPOR JET 4.2 D shoes" Nike Air ZOOM VAPOR
JET
Lol

Gold Digger's picture

Hello Cannes! Brilliant work Life Lounge.

pscs's picture 444 pencils

no man, they got it wrong. it should be all day i dream about sex...

and coming from Melbourne, no one calls it sneakers in Aus. 'Tis trainers, mate.

Guest commenter's picture

Trainers? in Melbourne? No no, unless your a Chav in some backwater in the UK, in Melbourne they are RUNNERS.

act's picture 531 pencils

music almighty?

Crisp One's picture 2033 pencils

photochop is insane on this one... although it looks like they shot some of it from a model.

Elrehpani's picture

perfect work Dimitri
congrats

sleepypills's picture 74 pencils

best crafting off all

philipchudy's picture

One of my old photos! http://www.philipchudy.com/800/image/shoetogether1200.jpg

...everything has been done before (kinda)

Stevo's picture

'Tis trainers mate? Then it would spell ADIDAT wouldn't it? Seems everyone missed the joke.

keddy's picture 136 pencils
Guest commenter's picture

nobody really love addidas, thats why algae and mushroom are growing all over lol... but honestly, it feel rotting thou

Guest killa's picture

nobody really love addidas, thats why algae and mushroom are growing all over lol... but honestly, it feel rotting thou

Guest commenter's picture

YYYYYYYYYYYYYYYYYYYYYYAWN.

iT-iS-i's picture 1731 pencils

That's one helluva stink ass sneaker.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture 1731 pencils

And campaign...

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

Pape's picture 8 pencils

very well executed. I like the tree stripes and the disgusting shoe laces :)

jorge00's picture 76 pencils

dude thats not photoshop, thats 3d...

SeanMartin's picture

It's probably a mixture of the two, actually.

But who wants their sneakers/trainers/whatevers looking like they sat out in the rain for six months and grew a coating of some really nasty fungus?

The others have some merit. This one is just perplexing.

mandoiii's picture 27 pencils

"The campaign showcases the seemingly impossible sneaker creations of Herr Fritz Träumer - an enigmatic adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand"

Once you know this you realize it`s just great...

SeanMartin's picture

No, you realize Traumer is off his meds again.

d spec's picture

nice art direction. but so what. shit idea! bored at the lack of stimulus. you think of what all day, funky shit covered shoes? please would some one submit any decent idea based campaigns on here>??? there area few but few and far between. IDEAS! NOT POLISHED TURDS! this is ads of the world, not, repeat-one-ad-20-times-luerzers-archive!

adaravind's picture 124 pencils

good use of photoshop.

toier's picture 18 pencils

i like it :x

Guest commenter's picture

uhh... sorry i might seem to dumb or something, but i really don't get the message here.

the shoe doesn't seem made to look like a hill. it seems to be made to look like it's so darn old. that isn't a tree, that's a sprout. and those aren't photoshopped grass, those are mold. it seems to show that the shoe it rotting already.

so... uhh... what's the connection with the tagline?

evansgarcia's picture 14 pencils

Great Artworks!

Guest's picture

I love this designe

Guest's picture
9

This is great.

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