Adidas: All Day I Dream About Sneakers, Airbag
All Day I Dream About Sneakers
Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham
Published: September 2008
Comments
nice illustration but i dont get it...
what do they wanna tell us?
All these 8 outdoor look kike school work...i don't see the "brand's benefice".
Simple ideas are the best !
I agree Hibon... the idea is weak, the art direction 'school level'.
If you need an explanation of what it means you clearly aren't in the target audience. adidas is all about 'originality' and if a sneaker with a fucking lizard growing out of it isn't original then i don't know what is. nice work aussies. jealous.
the idea is that they see sneakers in everyday objects...
which is not very creative.
- www.lifetheuniverseandadvertising.com -
"Life, the Universe and Advertising .com" "lutz das fischstäbchen de"
okey ... I see a ruined shoe, a OH MY HOLY LORD f**** ugly lizard that s not even a lizard more like a video game creature that kinda looks like a lizard, signed by dream ... and you call this originality ?? and you call people jealous ???
good luck
a barely well done photoshop is not necessary an original thing
i agree with the guys who says that this is like homework
i am a frequent adidas buyer and i dont like this ads
music almighty
http://mimundoenotromundo.blogspot.com/
jajaja i liked
http://myappleapps.blogspot.com/ | http://mimundoenotromundo.blogspot.com/
it's weak, and only about 15 years after korn did this. however, they didn't dream about sneakers.
All day I dream about something else.
ALL DAY I DREAM ABOUT SPORTS (ADIDAS), just another take on the name!
it's not about a dream, it's about your life, or your childhood! living in Australia, will make u understand these ads.
WTF??? no way
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