Adidas: All Day I Dream About Sneakers, Airbag

All Day I Dream About Sneakers

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham

September 2008


Guest comment1's picture
Guest comment1

nice illustration but i dont get it...
what do they wanna tell us?

Hibon's picture
3734 pencils

All these 8 outdoor look kike school work...i don't see the "brand's benefice".

Simple ideas are the best !

sebstyle's picture

I agree Hibon... the idea is weak, the art direction 'school level'.

Cuban's picture

If you need an explanation of what it means you clearly aren't in the target audience. adidas is all about 'originality' and if a sneaker with a fucking lizard growing out of it isn't original then i don't know what is. nice work aussies. jealous.

Craziad's picture
32 pencils

okey ... I see a ruined shoe, a OH MY HOLY LORD f**** ugly lizard that s not even a lizard more like a video game creature that kinda looks like a lizard, signed by dream ... and you call this originality ?? and you call people jealous ???

good luck

Guest commenter's picture
Guest commenter

a barely well done photoshop is not necessary an original thing
i agree with the guys who says that this is like homework
i am a frequent adidas buyer and i dont like this ads

act's picture
535 pencils

music almighty

luispiter's picture
2756 pencils
sneakyhands's picture
1857 pencils

it's weak, and only about 15 years after korn did this. however, they didn't dream about sneakers.

kgeiger's picture
7247 pencils

All day I dream about something else.

Guest commenter's picture
Guest commenter

ALL DAY I DREAM ABOUT SPORTS (ADIDAS), just another take on the name!

gulatisaab's picture
4 pencils

it's not about a dream, it's about your life, or your childhood! living in Australia, will make u understand these ads.

McBain5000's picture
115 pencils

WTF??? no way

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