Adams Outdoor Advertising: Adams A*s campaign

Get you a*s up here!
Show off your a*s!
We'll make your a*s huge!

To capture the attention of potential advertisers, we used what at first seems like a bold and potentially off-putting message. Upon closer inspection, it turns out to be a practical call-to-action.

Advertising Agency: Adams Outdoor Advertising, Bethlehem, PA USA
Creative Director / Art Director: Nathan Linder
Copywriters: Nathan Linder, Clarissa Schealer, Jeff Olaf
Published: September 2010


Colish's picture
146 pencils

Didn't get it.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It ain't that hard. What character would you fill in on the *? An S or a D? See what words it makes ;-)

Guest's picture

kar ditti ey na sardaaraan wali gal

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then perhaps you are the one who should go study more then

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Reminds me of a joke which I won't tell because it's pretty bad once you translate it, but I like this idea =) People who drive by might not get it instantly I like it.

A pity though they only played with the word 'ass', could have more variations I suppose.

Billoughsby's picture
5091 pencils

Agree with you there: It's a pity that they only played with that one word. The think tank was more tank than think that day.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils


Write a wise saying and your name will live forever – Anonymous.

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Guest's picture

nice, like it,:)

Pedestrian's picture
492 pencils

This is moronic. Any ad could come down to a bunch of veiled curse words. Typically the good creatives find other ways to get the public's attention.

Guest's picture

It captures the attention. Works well.

karan raghav's picture
karan raghav
210 pencils


Girlfireice's picture
254 pencils

Works for me... Gets the needed attention.

Lucylu's picture
109 pencils

A fun idea.

shahidali's picture
4069 pencils

Has the simplicity and twist of simple word game puzzles which we can relate to.

Might work well for the passers by. Most importantly the advertisers will notice. Question is, what impression of the agency playing with 'ass' will they bear returning to the office? Well, I think, worth a risk.


Guest's picture

Some people see the creativity in it, some don't! A very creative idea with a little edge, something to throw off the stupid people in this world.....

Great job & well done!

tirthomitro's picture
2764 pencils

you smiled! din't u?

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

This is pretty clever actually. I think people can take a joke, and if they can't they probably don't want that client's business anyways.

silvi's picture
4172 pencils

Fun, very fun. Smart campaign.

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cool =)

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clever play on words. might turn a few heads, i'm sure

Hibon's picture
3736 pencils

Not bad... a good idea.

Simple ideas are the best !

aMm's picture
60 pencils

gud one


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I would have to drive past it three times to get that "ah-ha" moment.

Guest's picture

Great and funny!!!

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