Absolut: Poster of extreme purity

From the 14th December ABSOLUT Vodka will take over one of Avenue de l’Opéra’s bus shelters, giving Parisians the chance to see a poster of extreme purity. Made without ink, without chlorine, on 100% cellulose paper and only artist Simon Schubert’s intricate folding technique, this campaign, conceived by TBWA\BEING Paris, celebrates purity from every angle.

Advertising Agency: TBWA\BEING Paris, France
Creative Director: Paul Wauters
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Art Buyer: Constance Gennari, Isabelle Darmendrail
Artist: Simon Schubert