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Poster of extreme purity

Agency: 
Published/Aired: 
December 2011
Description: 

From the 14th December ABSOLUT Vodka will take over one of Avenue de l’Opéra’s bus shelters, giving Parisians the chance to see a poster of extreme purity. Made without ink, without chlorine, on 100% cellulose paper and only artist Simon Schubert’s intricate folding technique, this campaign, conceived by TBWA\BEING Paris, celebrates purity from every angle.

Advertising Agency: TBWA\BEING Paris, France
Creative Director: Paul Wauters
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Art Buyer: Constance Gennari, Isabelle Darmendrail
Artist: Simon Schubert

Comments (10)

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Highest Rated

King Arthur's picture
King Arthur
Activity Score 68

Absolut I wish I had thought of that

Roger Keynes's picture
Roger Keynes
Activity Score 5498

adsolutely!

The Jobless Writer
Will Think for Salary

whitewhite's picture
whitewhite
Activity Score 251

Nice

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good concept. congrats

Andrej's picture
Andrej
Activity Score 656

Yes!

Wordfruit's picture
Wordfruit
Activity Score 1023

Bootiful :)

kleenex's picture
kleenex
Activity Score 43337

nice idea,

jackblack's picture
jackblack
Activity Score 2350

Clean and simple. Well done.

chicagohour's picture
chicagohour
Activity Score 384

Absolut Fabulous

Hmmmmm

peabody's picture
peabody
Activity Score 13

Amazing.
2012 LIONS

King Arthur's picture
King Arthur
Activity Score 68

Absolut I wish I had thought of that

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