Absolut: Poster of extreme purity

Absolut: Poster of extreme purity
Average: 8 (44 votes)

From the 14th December ABSOLUT Vodka will take over one of Avenue de l’Opéra’s bus shelters, giving Parisians the chance to see a poster of extreme purity. Made without ink, without chlorine, on 100% cellulose paper and only artist Simon Schubert’s intricate folding technique, this campaign, conceived by TBWA\BEING Paris, celebrates purity from every angle.

Advertising Agency: TBWA\BEING Paris, France
Creative Director: Paul Wauters
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Art Buyer: Constance Gennari, Isabelle Darmendrail
Artist: Simon Schubert

9 comments

Roger Keynes's picture
5467 pencils
Roger Keynes

adsolutely!

Will Think for Salary

whitewhite's picture
253 pencils
whitewhite

Nice

MicheleVirgilio's picture
2631 pencils
MicheleVirgilio

very good concept. congrats

Andrej's picture
668 pencils
Andrej

Yes!

Wordfruit's picture
1037 pencils
Wordfruit

Bootiful :)

kleenex's picture
16792 pencils
kleenex

nice idea,

jackblack's picture
1945 pencils
jackblack

Clean and simple. Well done.

chicagohour's picture
322 pencils
chicagohour

Absolut Fabulous

Hmmmmm

peabody's picture
13 pencils
peabody

Amazing.
2012 LIONS