Absolut: Poster of extreme purity

From the 14th December ABSOLUT Vodka will take over one of Avenue de l’Opéra’s bus shelters, giving Parisians the chance to see a poster of extreme purity. Made without ink, without chlorine, on 100% cellulose paper and only artist Simon Schubert’s intricate folding technique, this campaign, conceived by TBWA\BEING Paris, celebrates purity from every angle.

Advertising Agency: TBWA\BEING Paris, France
Creative Director: Paul Wauters
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Art Buyer: Constance Gennari, Isabelle Darmendrail
Artist: Simon Schubert

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9 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

adsolutely!

Will Think for Salary

whitewhite's picture
whitewhite
253 pencils

Nice

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good concept. congrats

Andrej's picture
Andrej
656 pencils

Yes!

kleenex's picture
kleenex
29972 pencils

nice idea,

jackblack's picture
jackblack
2262 pencils

Clean and simple. Well done.

chicagohour's picture
chicagohour
361 pencils

Absolut Fabulous

Hmmmmm

peabody's picture
peabody
13 pencils

Amazing.
2012 LIONS

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