Agency Network: 
November 2008

Currently running in New York and Los Angeles, the numbers displayed change to show the winning combinations for upcoming drawings.
To give the creative more contextual relevance we placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.

Outdoor advertisment created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day New York, USA
Chief Creative Officer: Mark Figliulo
Group Creative Director: Rob Smiley
Art Director: Dave Sakamoto
Copywriter: Jonathan Marshall
Retoucher: E-Graphics

Comments (12)

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Amsterdam, The Netherlands's picture
Amsterdam, The ...

And do i win this amount in money or in bottles of Absolut Vodka? I like vodka! Send me a sample for research purposes please. Thank you.

Amsterdam, The Netherlands's picture
Amsterdam, The ...

Oh yeah, i like the ad as well! It's funny and creative.

sneakyhands's picture
Activity Score 1857

done millions of times by fortune cookies. haha, kidding. this is fun, and i'd like to see more like it from this brand.

mr jealous's picture
mr jealous

best thing i've seen all year

kurtberengeiger's picture
Activity Score 7318

Mikey likes it.

alfredo's picture
Activity Score 558

This is my favorite Absolut ad.

Crisp One's picture
Crisp One
Activity Score 2005

I love Absolutes new can go for-eve-r

plamenogn's picture
Activity Score 59

Absolut is one of my most favorite brands, ever! :)
But this changed strategy could bring them bad things and days. :(
They no more communicate the bottle shape, but the Absolut world.
See here -->

corre's picture
Activity Score 196

I wonder how many grannies copied the number and used in their next lottery game. I bet my grandma did.

527jellybeans's picture
Activity Score 50

Absolut's site has got a forum where people could freely share their ideas on the theme:
In An Absolut World
You can even vote for their ideas some ideas are really wacky.. its really fun to visit ;)

I wonder if this campaign came from one of the ideas in the site

DoorbellChime's picture

Reaching new standards of excellence in “touchy feely” marketing???

ORISHAS76's picture
Activity Score 344