Absolut: Lemon Drop bus stop

As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which will run until late December) use original seating, stunning colors and even tropical plant-life.

Advertising Agency: TBWA\Chiat\Day NY, USA
Creative Director: Mark Figliulo
Art Director: Jin Park
Associate Art Director: Nicolas Troop
Photographers: Ellen Von Unwerth, Amanda De Cadenet

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8 comments

New Nice and Fun's picture
New Nice and Fun
377 pencils

Love the chairs!

CuriousPencil's picture
CuriousPencil
4227 pencils

Would have been lovely to see those suspended 'egg' chairs here, but I guess we can't have everything. Great touch on dressing the roof though.

Guest's picture
Guest

love that!!!

sirvan's picture
sirvan
29870 pencils

"Absolut LemonDrop" isn't nearly as innovative as they think it is. Time to move on.

+++

"I love some things, and don't love some other things."

Cheerriiee's picture
Cheerriiee
952 pencils

Loovely, though i dont love the chairs, the whole scene is cool.

JeffP's picture
JeffP
810 pencils

That's really cool. Makes me want to try the Lemon drop.

Billoughsby's picture
Billoughsby
5091 pencils

Nice idea, but I suspect the chairs are a conceptual prop used only to photograph this -- and don't they call that "scam" hereabouts? Nothing survives in one piece for long at any bus shelter, not even a heavy duty iron post or lexan panels. Still...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

those are actually in place here in Chicago. Their campaign with the "upgraded shelters" all have the chairs still there. I have not yet sat on one, but I have heard they are very uncomfortable. Not just like somewhat uncomfy, but VERY.

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