Absolut Elyx: Identity Visuals
Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Art Director: Caio Figueiredo
Copywriter: David Bessler
Illustrator: Adelmo
Photographer: Thomas Susemihl
Published: November 2011
13 Comments
wt...?!
>>> Designed to be signed...
Nice.
Cool illustration, but I would like to know how it was applied? bars only or billboards ?
As for itself Outstanding ! Totally captures the era. :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
not working for me.
Hmmm
Can anyone explain, what is the thought behind the ad?
First of all you should know few things about the product:
The name alone evokes curiosity and mystique and this was the strategy, beyond the campaign.
Absolut’s Elyx is small-batch premium vodka made using a restored, depression era 1929 copper rectification still, producing ever-so-subtle fruit and floral notes not found in other pure vodkas.
Now you can connect between the dots. :-)
I can write poetry on this product and how you should taste it...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
very nice illustration. like it
great art work
http://www.mandarinoadv.com
Bad
@Hadrons, thanks. I was completely at sea but it looked awesome even then.
Hmmmmm
My pleasure.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I think it would have helped if the creators had given a small write-up about the product. While it did create intrigue, it didn't really hit me until I read Hadrons explanation. Something to keep in mind while dealing with products that most people don't know about.