Absolut Elyx: Identity Visuals

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Art Director: Caio Figueiredo
Copywriter: David Bessler
Illustrator: Adelmo
Photographer: Thomas Susemihl
Published: November 2011

13 comments

skeMaMen's picture
skeMaMen
428 pencils

wt...?!

>>> Designed to be signed...

eatammela's picture
eatammela
4 pencils

Nice.

Hadrons's picture
Hadrons
5991 pencils

Cool illustration, but I would like to know how it was applied? bars only or billboards ?

As for itself Outstanding ! Totally captures the era. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
34155 pencils

not working for me.

ishiboy's picture
ishiboy
497 pencils

Hmmm

ignitionspark's picture
ignitionspark
212 pencils

Can anyone explain, what is the thought behind the ad?

Hadrons's picture
Hadrons
5991 pencils

First of all you should know few things about the product:

The name alone evokes curiosity and mystique and this was the strategy, beyond the campaign.

Absolut’s Elyx is small-batch premium vodka made using a restored, depression era 1929 copper rectification still, producing ever-so-subtle fruit and floral notes not found in other pure vodkas.

Now you can connect between the dots. :-)

I can write poetry on this product and how you should taste it...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

texx's picture
texx
64 pencils

very nice illustration. like it

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

great art work

claire.branighan's picture
claire.branighan
45 pencils

Bad

chicagohour's picture
chicagohour
361 pencils

@Hadrons, thanks. I was completely at sea but it looked awesome even then.

Hmmmmm

Hadrons's picture
Hadrons
5991 pencils

My pleasure.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
497 pencils

I think it would have helped if the creators had given a small write-up about the product. While it did create intrigue, it didn't really hit me until I read Hadrons explanation. Something to keep in mind while dealing with products that most people don't know about.

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