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91 FM: AMP Poster

91 Rock. Plug 'n' Play

Plug 'n' Play 91 rock radio is so rocker that we created the first amplifier poster ever. This poster is made with 16 mini speakers for you to play as much as you want.

Advertising Agency: JWT, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Directors: Fábio Santoro, Diego Lauton
Copywriter: Guilherme Nesti
Photographer: Régis Fernandez
Electronic Producer: João Marques
Published: March 2011

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14 comments

nerio's picture
nerio
166 pencils

this is all kinds of awesome... but I wonder how many people walk around with guitars and plug in to play...

kleenex's picture
kleenex
26358 pencils

I agree. And how many people who tried it really suck on the guitar.

gadgets's picture
gadgets
1063 pencils

I think they announce by a radio campaign: come with your guitar and play in location X, Y, Z... Or just saw the ad and next day come with the guitar.

Galo's picture
Galo
441 pencils

That's why they placed the posters near (and even inside) music stores. And of course, most of the players probably were not Zakk Wylde, but still would be very pleasant and refreshing watch normal people play theyr instruments.
For me it's a really nice idea, especially because it's so hard to see good, well executed interactive offline campaigns. Congrats to everyone who was involved in the process.

4d l0v3r's picture
4d l0v3r
30 pencils

Great way of advertising a rock radio. I'd try even if I couldn't play.

thedesignaddict's picture
thedesignaddict
5341 pencils

How many people just happen t be carrying around an electric guitar? Of those people, who is actually going to try this?

mary crazy's picture
mary crazy
27 pencils

Even if people don´t plug, I think it would call attention for the piece of ad just for being different.
But I think people could play if they place it in the right locations (like the music store I saw in the video). Thumbs up!

ccwarrier's picture
ccwarrier
60 pencils

\m/
awsm!!

phillsucks's picture
phillsucks
133 pencils

Hmm, some cute players, haha #fuén

Drica Calmon's picture
Drica Calmon
11 pencils

It's very Rock'n'Roll, I like it a lot.

pablito.miuzzato's picture
pablito.miuzzato
54 pencils

wow. now I felt a little jealous.

Djenzie's picture
Djenzie
163 pencils

Great idea!!! Do people bring there own guitars?

Wikimarketing.org's picture
Wikimarketing.org
25 pencils

perfectt!!!

printmaster's picture
printmaster
151 pencils

nice

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