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Comments (17)

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Highest Rated

Atmosfear's picture
Atmosfear
Activity Score 50

Good art direction, but gross-wise, the slurpee is better...

Hadrons's picture
Hadrons
Activity Score 6017

gross

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43349

I ,like the concept, but this may not be the best way to sell the product.

Billoughsby's picture
Billoughsby
Activity Score 5144

Nicely achieved, guys. People who eat a lunch of nachos or hot dogs washed down with a Slurpee are not, repeat, are not going to find this gross. they'll laugh along with it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
Activity Score 6017

And find themselves trotting to the toilet again & again and than some..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ideas creator's picture
ideas creator
Activity Score 87

it could have been better executed

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Feels like the 'good' idea that's on its journey toward 'great'.

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Billoughsby
Activity Score 5144

What a nice way to address student work. Exactly.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

boom's picture
boom
Activity Score 154

nice idea

TheBert's picture
TheBert
Activity Score 65

What's the idea? Because all I see is a logo made out of convenience store food and a price. It's more of an execution without an idea, no?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1
It's been done for numerous deli stores and convenient stores, to name a few.

danielchapman's picture
danielchapman
Activity Score 292

Its nice artwork, and executed nicely.... but overall I agree that the food looks gross, and i find it hard to accept that its an intelligent strategy.

Billoughsby's picture
Billoughsby
Activity Score 5144

An agency prez once bottom-lined a particular client's reaction to the art department's efforts in this way: "He wants to see more belch."

If you can get your mind around the idea that, for some clients, belch is good, then you can see the virtue in making a similar order for round two unnecessary. Not for all tastes and sensibilities. But for what I take to be 7|11's target, I believe it's spot on.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

danielchapman's picture
danielchapman
Activity Score 292

Maybe. And that's a big maybe.

Personally, I think its a much more clever ad if they were selling indigestion relief, etc. Where the dreadful looking food was a part of the insight.

Billoughsby's picture
Billoughsby
Activity Score 5144

Ha ha. Good one.

7|11, are you listening?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+10 @danielchapman

NicoCiego's picture
NicoCiego
Activity Score 1033

spot on

Atmosfear's picture
Atmosfear
Activity Score 50

Good art direction, but gross-wise, the slurpee is better...

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