17 comments

Hadrons's picture
5644 pencils
HadronsSaturday, January 21, 2012 - 14:34

gross

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
16752 pencils
kleenexSaturday, January 21, 2012 - 14:38

I ,like the concept, but this may not be the best way to sell the product.

Billoughsby's picture
5103 pencils
BilloughsbySaturday, January 21, 2012 - 17:41

Nicely achieved, guys. People who eat a lunch of nachos or hot dogs washed down with a Slurpee are not, repeat, are not going to find this gross. they'll laugh along with it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
5644 pencils
HadronsSunday, January 22, 2012 - 00:55

And find themselves trotting to the toilet again & again and than some..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ideas creator's picture
83 pencils
ideas creatorSaturday, January 21, 2012 - 18:57

it could have been better executed

Roger Keynes's picture
5467 pencils
Roger KeynesSaturday, January 21, 2012 - 20:59

Feels like the 'good' idea that's on its journey toward 'great'.

Will Think for Salary

Billoughsby's picture
5103 pencils
BilloughsbySunday, January 22, 2012 - 12:03

What a nice way to address student work. Exactly.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

boom's picture
94 pencils
boomSunday, January 22, 2012 - 21:01

nice idea

TheBert's picture
65 pencils
TheBertMonday, January 23, 2012 - 03:37

What's the idea? Because all I see is a logo made out of convenience store food and a price. It's more of an execution without an idea, no?

Nike Diesel's picture
13048 pencils
Nike DieselMonday, January 23, 2012 - 04:43

+1
It's been done for numerous deli stores and convenient stores, to name a few.

danielchapman's picture
217 pencils
danielchapmanMonday, January 23, 2012 - 10:02

Its nice artwork, and executed nicely.... but overall I agree that the food looks gross, and i find it hard to accept that its an intelligent strategy.

Billoughsby's picture
5103 pencils
BilloughsbyMonday, January 23, 2012 - 13:25

An agency prez once bottom-lined a particular client's reaction to the art department's efforts in this way: "He wants to see more belch."

If you can get your mind around the idea that, for some clients, belch is good, then you can see the virtue in making a similar order for round two unnecessary. Not for all tastes and sensibilities. But for what I take to be 7|11's target, I believe it's spot on.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

danielchapman's picture
217 pencils
danielchapmanMonday, January 23, 2012 - 15:20

Maybe. And that's a big maybe.

Personally, I think its a much more clever ad if they were selling indigestion relief, etc. Where the dreadful looking food was a part of the insight.

Billoughsby's picture
5103 pencils
BilloughsbyMonday, January 23, 2012 - 15:43

Ha ha. Good one.

7|11, are you listening?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
13048 pencils
Nike DieselMonday, January 23, 2012 - 16:32

+10 @danielchapman

NicoCiego's picture
953 pencils
NicoCiegoMonday, January 23, 2012 - 20:29

spot on

Atmosfear's picture
50 pencils
AtmosfearThursday, January 26, 2012 - 05:23

Good art direction, but gross-wise, the slurpee is better...