Don't Forget Your Friends, Tabs

June 2010
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Advertising Agency: Profero London, UK
Executive Creative Director: Elspeth Lynn
Head of Art: Paul Hogarth
Art Director: Warren Frost
Copy Writer: Dave Newbold
Designers: Callum Loftus, Hayden Peek
Typographer: Alison Carmichael
Production Company: B-Reel

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From: Van Draeckenstein

Hey guys, I don't want to spoil the party here, but this is too much credit for Profero IMAO. A couple of years ago, Post-It hired a dutch agency called VIS (free format communication)
to tell the Netherlands in a big way about PostIt. The blow-up of a PostIt note was conceived and the kick off was phenomenal. What Profero did here is nothing more or less than a
copy-paste move. Visit the VIS site (it's a giant scroller, so beware) and look somewhere in the upper right corner for their picture of the roll out. Check out

Oh and btw, they also won an award in 2007 for their idea...

Keep up the good work guys.