3M / Post-it: Don't Forget Your Friends, Pink

To Celebrate the 30th Birthday of the Post-it note, we created a Facebook Game to remind people what's most important to us. Our friends. In an age were we are defined by the amount of Facebook friends and twitter followers we have we wanted to challenge people to prove how many of these friends they actually knew. Giant oversized Outdoor Post-it products drove people to the site.

Advertising Agency: Profero London, UK
Executive Creative Director: Elspeth Lynn
Head of Art: Paul Hogarth
Art Director: Warren Frost
Copy Writer: Dave Newbold
Designers: Callum Loftus, Hayden Peek
Typographer: Alison Carmichael
Production Company: B-Reel

June, 2010


Phil Lestino's picture
Phil Lestino
1684 pencils

Well....who could have thought of that? I wonder if there are a series of different couloured post-its????

robbierae's picture
84 pencils

It's not the thought. It's the will to get it made. For that alone, I salute it.

capywriter's picture
5509 pencils

The main idea is the website. These are the means to make people visit the site.

TommyO's picture
1866 pencils

What's with the pink color? I can't see! I can't SEE!!!
(No really, nice one)

Guest's picture

simple... but i like ^^+

indo's picture
72 pencils


rurorjuror's picture
745 pencils

Simple & easy,

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