16400: Scream

Don't Be Scared of an Unknown Number. 16400

16400 is Finland’s most comprehensive contact information service who needed a tactical top of mind campaign. The fact is that we feel a call from an unknown number quite uncomfortable. We dramatized that insight and the result was concept Scary Numbers. Finnish cell phone numbers start very often with 050, so that is the visual key to understand that a cell phone number forms the mask.

Advertising Agency: TBWA\Helsinki, Helsinki, Finland
Creative Director: Tommy Mäkinen
Art Director / Illustrator: Miika Kumpulainen
Copywriter: Juuso Kalliala

Published: 
January 2013

2 comments

Temple's picture
Temple
11323 pencils

Please, this should not be here.

Get Free Talk and Text's picture
Get Free Talk a...
37 pencils

no thanks.

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