16400: Hannibal

Don't Be Scared of an Unknown Number. 16400

16400 is Finland’s most comprehensive contact information service who needed a tactical top of mind campaign. The fact is that we feel a call from an unknown number quite uncomfortable. We dramatized that insight and the result was concept Scary Numbers. Finnish cell phone numbers start very often with 050, so that is the visual key to understand that a cell phone number forms the mask.

Advertising Agency: TBWA\Helsinki, Helsinki, Finland
Creative Director: Tommy Mäkinen
Art Director / Illustrator: Miika Kumpulainen
Copywriter: Juuso Kalliala
Published: January 2013


EtaKi's picture
121 pencils

Nice. Good art.

kleenex's picture
35318 pencils

The art is good, but very confusing if you do not know what this is for,

DaAvitar's picture
182 pencils

I don't get it.....

faissalo's picture
733 pencils

nice art but wth is it for

Get Free Talk and Text's picture
Get Free Talk a...
37 pencils

looks pretty.

pretty boring.

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