0861 Bail Me: Know your numbers

Before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you’re generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested.

Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse Van Rensburg, Adam Wittert
Art Director: Marais Janse Van Rensburg
Copywriter: Adam Wittert
Illustrator: Adriaan Jansen Van Vuuren
Photographer: Paul Shiakallis

November 2013

1 comment

Adliber's picture
174 pencils

We should try and find out what consumers think about long copy ads.

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