Zoo Union: Dogs

URL: http://www.ruadasflores7.com

As you all know, Tura, our dog and former creative advisor, left the agency. At Leo Burnett, Tura won every possible advertising award. So we thought: let’s use the space she left to help other dogs win another very important prize. A home. From today on, our website will work as a showcase for abandoned dogs of Lisbon. We will show a different dog every 15 days, its history and how it got to the kennel. And our goal is that, soon, he will be at your home. (Which, for a dog, is better than a Grand Prix.)

Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Erick Rosa, Luciana Cani
Art Director: Fabio Cristo
Copywriter: Carolina Markowicz
Illustrator: Fabio Cristo
Online designer: Leandro Reis
Published: January 2012