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Agency: 
Published/Aired: 
March 2009
Description: 

Digital advertisment created by Brunner, United States for Zippo, within the category: Personal Accessories.

Disposable. Just another word for garbage.

Advertising Agency: BRUNNER, Pittsburgh, USA
Executive Creative Director: Jay Giesen
Creative Director / Art Director: Dave Vissat
Copywriter: Eric Schlauch
Photographer: Tom Cwenar, Pittsburgh
Retouching: Dwight Pritchett, Pittsburgh

Comments (9)

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Highest Rated

sharonjackson's picture
sharonjackson
Activity Score 157

I like the idea. The placement of the text bugs me though. And I would like it better if the top of the first picture should be in the bottom of the second, just like part of the second appears in the third. It would give more of an idea of how deep the pile of garbage is, and would relate the first photo to the other two.

SJackson

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Man, nice way to go "green" for a product that lights up our cigs.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Shut up

We're going to need more lube.

Crisp One's picture
Crisp One
Activity Score 2005

It would be nice if Ivan could upload the swf on these online ads so we could actually see the ad in action instead of just thumbnails.

Wordnerd's picture
Wordnerd
Activity Score 6692

hm, is this sort of 'green' really relevant for zippo? i mean, one tiny disposable lighter has lit, lets say, a thousand cigarettes? THAT's a lot of waste.

better shut up about the environment all together when it comes to smoking. my opinion

bknowlden's picture
bknowlden
Activity Score 3647

It's not a green message, it's a message that Zippo has always touted. I own a Zippo and I don't even smoke.

BFB's picture
BFB
Activity Score 936

This doesn't say "green" to me. It just says that the rest of the lighters are garbage. As in "not good".
"Green?"
"Super green!"

That being said, I like the campaign. It's simple and to the point. I like the copy "disposable. Just another word for garbage", but I would have liked to see a few more like that instead of another print with a slightly different execution.
The banner, on the other hand, is very lazy work. It just takes the print and adds "click here". Come on, we've moved passed this point with banners already!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I like it. It works on two levels, that its not as wasteful, as that it implies all other lighters are rubbish compared to zippo. Nice work.

We're going to need more lube.

hal9000's picture
hal9000
Activity Score 192

This is pretty good.

sharonjackson's picture
sharonjackson
Activity Score 157

I like the idea. The placement of the text bugs me though. And I would like it better if the top of the first picture should be in the bottom of the second, just like part of the second appears in the third. It would give more of an idea of how deep the pile of garbage is, and would relate the first photo to the other two.

SJackson

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