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Watermark Recruitment

Agency: 
Published/Aired: 
March 2016
Description: 

Art Directors spend countless hours on stock photo sites, desperately looking through hundreds of pictures covered in watermarks to find the one their creative director has requested. Y&R Prague found an opportunity in these Art Directors’ struggle, and partnered with Dreamstime’s stock photo site to turn their watermarks into Y&R Prague’s recruitment ad.

Advertising Agency: Y&R, Prague, Czech Republic
Managing Director: Tomas Dvorak
Executive Creative Director: Tereza Sverakova
Copywriter: Santiago Cosme
Head of Art: Atila Martins
Dreamstime Marketing: Bogdan Jianu
Photographer: Buurserstraat386

Comments (8)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

i would not understand this concept without the explanation below the ad.
but if i would see this ad on the dreamstime.com site it would be easier to understand and see the connection between Y&R and a stock photo provider.
but as it is now - it's a no and a fail.

Spider's picture
Spider
Activity Score 301

it is funny to see a norwegian nature landmark when you type the image ID into dreamstime webpage and not the firefighter as they show. Just funny…

frenchmarshmallow's picture
frenchmarshmallow
Activity Score 6

The image is clearly on the dreamstime site though:
http://www.dreamstime.com/royalty-free-stock-image-firefighter-work-im...

frenchmarshmallow's picture
frenchmarshmallow
Activity Score 6

@Spider:
The image is clearly on the dreamstime site though:
http://www.dreamstime.com/royalty-free-stock-image-firefighter-work-im...

Spider's picture
Spider
Activity Score 301

true so fix the print ad before publish because the image ID is different. The real one is 27401676 and not the one in the visual. That little mistake could put down your idea.

kleenex's picture
kleenex
Activity Score 44123

Nice concept.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3390

Nice.

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Good.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

i would not understand this concept without the explanation below the ad.
but if i would see this ad on the dreamstime.com site it would be easier to understand and see the connection between Y&R and a stock photo provider.
but as it is now - it's a no and a fail.

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