Yoplait Greek: Greek4Good Mobile
In an effort to satisfy both curiosity and hunger, Yoplait Greek and Olson recently launched an advertising and augmented reality campaign Greek4Good in New York City and Chicago. Surrounded by Greek messages, people on the street can decode the messages via a mobile app and help their local food bank in the process.
Advertising Agency: Olson, USA
Chief Creative Officer: Dennis Ryan
Executive Creative Director: Chris Henderson
Creative Director: Brian Hurley
Art Directors: TJ Schaffer, Cameron High, Bethany Hall
Copywriters: Matt Burgess, Hillary Churchill, Thom Kordonowy, Amy Jarrard